Overview
Marketing Manager, Parata/hybrid Jobs in San Diego, California, USA at BD
Position: Global Marketing Manager, Parata (hybrid)
Job Description Summary
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our
Purpose
, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
BD Parata’s Global Platform team is seeking a Global Marketing Manager to develop & execute Commercial Excellence initiatives across the Parata Core portfolio. Parata is a market-leading, high-growth, strategic business on the Pharmacy Automation platform. BD Parata offers automation hardware, software and end-to-end central fill solutions that enable clinical, operational and financial improvements in Pharmacies across the world.
This experienced,
results-driven
individual will work alongside the Associate Director, Commercial Excellence,
Global Industry Leader
– Adherence Packaging and Global Product Team to drive global commercial execution of the product strategies for the Vial, Blister, Pouch & Inspection portfolios. This person will partner closely with the Regional Marketing teams to execute commercial excellence initiatives to achieve near-term and long-term business objectives and organizational plans, while evaluating opportunities for geographic expansion into new markets.
This global marketer will support several key cross-portfolio initiatives, including the launch of enhanced portfolio segmentation, positioning and messaging across Health Systems, Long-Term Care & Retail customer markets. In addition, this role will lead several product-specific initiatives within the Pouch portfolio to drive growth in US, Canada & Europe. This individual will play a critical role in driving adoption of adherence packaging through strategic market shaping & market development initiatives.
This role provides
flexibility
to work on-site 4 days weekly and remotely on Friday.
RESPONSIBILITIES
• Support global commercial strategy to ensure achievement of budgets, ASR plans, and longer-term sustainable growth in all customer segments (Health Systems, LTC, Retail & Strategic Accounts)
• Establish in-depth knowledge of Inpatient & Outpatient Pharmacy markets & competitive landscape, including customer needs, market trends, clinical guidelines, reimbursement & competitive activity.
• Support portfolio segmentation, positioning & messaging across segments; ensure consistent brand strategy is applied across global markets
• Support global pricing strategy refresh, including alternative acquisition models
• Develop claims, collateral & toolkits for Rowa Dose; partner with Product Manager to execute upcoming launches of product enhancements & new features
• Lead development of global marketing plan for pouch & inspection portfolios
• Oversee development of global market model for pouch portfolio to inform …
Title: Marketing Manager, Parata/hybrid
Company: BD
Location: San Diego, California, USA
Category: Management, Marketing / Advertising / PR
