Overview
Marketing Manager & Practice Liaison Jobs in Kansas City, MO at Acts Management
At Mr. Cooper Group, You Make the Dream Possible.
Our purpose is simple: Keeping the dream of homeownership alive. As a Mr. Cooper Group team member, you play a big role in making that dream possible. Around here, we know our roles and work together, volunteer to make a difference, and challenge the status quo when needed. Everything we do is in the care and service of our teammates and our customers.
Join us and make the dream of home ownership possible!
Mr. Cooper is looking for a Principal, SMS and Chat Marketing to join our Marketing Team. The ideal candidate will have an immediate connection to Mr. Cooper’s core values: Challengers of Convention, Champions for our Customers, and Cheerleaders for our Team. The ideal candidate will enjoy a fast-paced financial services environment company with over 6 million customers.
The Principal, SMS and Chat Marketing reports directly to the VP of Marketing and will be responsible for the online chat and SMS channels for portfolio retention. The ideal candidate possesses a unique blend of marketing expertise, CRM, business ownership, marketing operations acumen, leadership, agility, and communication skills. S/he will have a passion for data, metrics, reporting and campaign optimization. This individual must bring strategic insight, be detail oriented and have a firm understanding of the nuances of SMS marketing; including but not limited to owning and managing unsubscribes, re-engagement activities of unsubscribes and list building. The ideal candidates must demonstrate the ability to operate and excel at strategic and tactical levels.
This role is accountable for creating and executing marketing campaigns to improve lead quality and conversion across all mortgage products. This role requires a strong project driver who has the desire to roll-up their sleeves and uncover new ideas, processes, and best practices related to chat and SMS marketing. S/he understands how to drive business and create direct results and has a passion for making an impact in a complex, highly cross-functional / cross-product environment. S/he will partner with various internal stakeholders beyond the marketing team such as finance, sales, and technology to improve customer recapture.
Primary day-to-day responsibilities:
Lead the strategic campaign planning, execution and forecasting process for the chat and SMS channels.
Partner closely with Finance, Analytics, internal and external resources to ensure accurate planning, execution, optimization and results.
Drive strong sales and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, campaign performance and enhanced data quality.
Continuously develop strategic initiatives and implement a “test, measure and refine” approach as well as operational excellence.
Manage all of marketing operations for the chat and SMS channel including leveraging all tools within the platform, relevant and timely targeting through segmentation and analysis, forecasting, compliance, lead management, campaign execution and bringing new solutions and ideas for channel enhancement.
Actively monitor, analyze and report on results. Be a key contributor in deep-dive analysis and Executive presentations of channel results.
Define ‘metrics that matter’ and manage the process to package these measurements into dashboards and reports to measure performance for the channel.
Understand strategic and technical fundamentals of customer marketing.
Be a conceptual, analytical, and creative thinker who can thrive in a fast-paced environment.
Self-motivate, drive timelines, and manage competing agendas in an environment where process isn’t always defined.
Possess a deep understanding of consumer segmentation.
Practice outstanding oral/written communication.
Education/Training Required
Bachelor’s degree in marketing or a related field.
5+ years’ experience in marketing, executing high-impact consumer-focused chat and SMS marketing.
2+ years’ experience with the Salesforce Marketing Cloud platform.
Proven track record of deploying successful marketing strategies and tactics that yielded significant traffic/revenue.
Strong knowledge of marketing best practices and project management.
Excellent follow-up and organizational skills, adept at managing multiple priorities.
Ability to collaborate effectively with senior leaders, vendors, and subject matter experts.
Excellent verbal, written, and communication skills.
Familiarity with the mortgage industry landscape is advantageous.
Mr. Cooper Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or status as a protected veteran. EOE/M/F/D/V
Job Requisition ID:
023621
Job Category:
Marketing & Communications
Primary Location City:
Remote
Primary Location Region:
Arizona
Primary Location Postal Code:
85003
Primary Location Country:
United States of America
Additional Posting Location(s):
Home – Texas
Pay Range: $101,000.00 – $131,000.00
Title: Marketing Manager & Practice Liaison
Company: Acts Management
Location: Kansas City, MO
