Overview
Marketing Manager, Rosetta Stone Consumer Jobs in Redwood City, California, USA at IXL Learning
IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Consumer Marketing Manager for Rosetta Stone. #LI-CC1
Rosetta Stone has been the leading language learning program for 30 years. In this role, you will develop and execute multi-channel marketing strategies to acquire new customers and drive engagement with the brand and product. This will include brand and product messaging, seasonal and promotional campaigns, social media, content marketing, and more. You’ll also manage a small team of email and content marketers.
The ideal candidate is creative and strategic, proactive,
collaborative
, a strong communicator, organized, and passionate about IXL’s mission to impact
education
.
This is a full-time position in our San Mateo, CA headquarters office.
WHAT YOU’LL BE DOINGOwn the consumer marketing plan for Rosetta Stone, developing strategies and tactics that will attract and retain customers
Refine and build out Rosetta Stone’s consumer brand messaging
Manage the strategy and execution of seasonal and promotional campaigns, coordinating efforts across Marketing, Digital Marketing, Product Management and more Ensure alignment of consumer marketing strategies across advertising and paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing
Develop and execute marketing plans and messaging to support new product/feature launches Oversee international marketing efforts by partnering with in-country experts to create localized content and promotions
Manage the dedicated Rosetta Stone email marketing team and oversee email strategy Manage and mentor 1 Marketing Associate, with opportunity to add headcount
WHAT WE’RE LOOKING FORBA/BS degree 9+ years of brand marketing and/or integrated marketing experience, including with consumer-facing brands
Minimum of 2-3 years of managing, coaching, and motivating direct reports
Strategic thinking:
You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
Written
communication
:
You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count  You get things done:
You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal Interpersonal skills:
You’re both an effective coach and a team player, have excellent verbal
communication skills
, and can successfully collaborate with colleagues across varied teams
Our salary ranges are determined by role, level, and location. The base
salary range
for this full-time position is $150,000 to $200,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant
education
or training.
ABOUT IXL LEARNINGIXL Learning is the country’s largest EdTech …
Title: Marketing Manager, Rosetta Stone Consumer
Company: IXL Learning
Location: Redwood City, California, USA
Category: Marketing / Advertising / PR
