Overview
Marketing Manager, Vylla Jobs in United States at Carrington Holding Company, LLC
Title: Marketing Manager, Vylla
Company: Carrington Holding Company, LLC
Location: United States
Job DescriptionThe Vylla Marketing Manager will manage and oversee the marketing policies, objectives, and initiatives for the Real Estate brokerage and Title/Settlement business in Vylla. Direct and oversee all aspects of the marketing function. life cycle management. Perform all duties in accordance with the company’s policies and procedures, investor guidelines, all US state and federal laws and regulations, wherein the company operates. The target pay range for this position is $80,000.00 – $100,000.00 Annually + Annual Bonus.
What You’ll Do
Responsible for overall marketing strategy and execution for the brokerage.
Responsible for building strong brand recognition and maintaining brand consistency through all touchpoints.
Responsible for positioning company capabilities and messaging including people, products, and services to customer base as well as recruiting base.
Manage the execution of all online marketing activities including, but not limited to, acquisitions, websites, landing pages, direct mail campaigns, and email campaigns.
Establish and manage marketing calendars related to email marketing and content management for online properties.
Assist with social media content and strategy.
Plan and manage in-person and digital events (webinars, town halls) which amplify our message.
Create targeted internal and external communication strategies.
Plan and oversee marketing channel reporting including effectiveness metrics for campaigns and actively managing those metrics to optimize marketing spend/effort.
Build and manage relationships with high impact business leaders and stakeholders to ensure marketing is supporting their objectives.
Collaborate with creative team to conceptualize and design effective and creative marketing campaigns, collateral, and materials.
Commission or conduct market research to identify proper marketing tools and make recommendations for purchase.
Continually review changes to the marketplace and industry and adjust marketing plans accordingly.
Review and provide constructive feedback all Vylla marketing materials, briefs, and content.
Manage and report on marketing budgets as appropriate.
Perform other duties as assigned.
What You’ll Need
Bachelor’s degree in marketing or related degree or equivalent work experience.
Five plus (5+) years of marketing experience, including experience developing and implementing a content strategy, and creating and analyzing performance metric reports.
Two plus (2+) years direct experience marketing for a real estate brokerage in a role supporting real estate agents or similar business.
Experience using Google Analytics or similar tools to monitor communications performance, as well as marketing automation platforms, preferred.
Our Company
Carrington Mortgage Holdings is a holding company whose primary businesses include asset management, mortgages, real estate transactions and real estate logistics. Collectively, the businesses are vertically and horizontally integrated, and provide a broad range of real estate services encompassing nearly all aspects of single-family residential real estate transactions in the United States. Guided by a leadership team with a wealth of industry experience and guided by a consistent philosophy, Carrington maintains the necessary infrastructure to ensure stability and maximize value during any market cycle. We hope you’ll consider joining our growing team of uniquely talented professionals as we …
