Overview
Marketing Officer, Brand Specialist Jobs in El Monte, California, USA at CMTA
Are you enthusiastic, highly motivated, and have astrong work ethic? If yes, comejoin our team! At Cathay Bank – we strive to provide a caring culture that supports your aspirations and success. We believe people are our most valuable asset and we proudly foster growth and development empowering you to achieve your professional goals. We have thrived for 60 years and persevered through many economic cycles due to our team members’ drive and optimism.
Together we canmake a differencein the financial future of our communities.
Within established policies and department procedures, the Marketing Officer, Brand Specialist is charged with developing, implementing and leading marketing programs and initiatives to support the bank’s expanding business and service network.
As the brand guardian, the Marketing Officer, Brand Specialist is responsible for executing the brand strategy and ensuring the integrity of the brand across all company marketing communications initiatives, monitoring that the brand has a consistent look and voice, and that the brand is unique and differentiated in the marketplace. The Marketing Officer, Brand Specialist will be responsible for leading the creative team (agencies or in-house) in the production of materials including developing and implementing newcreative solutionsthat will enhance the bank’s image, directing the phases of the creative work, and will work closely with channel managers to drive a consistent and quality representation of the brand in the market.
ESSENTIAL FUNCTIONS
Oversees and guides brand presence in creative development and in branchmerchandisingto ensure adherence with brand guidelines.
Leads development of creative strategy to concept through final artwork including major campaigns and initiatives, print and digital advertising, social media, video, promotional materials, email, direct mail, photography, and in-branch marketing support such as posters, collateral materials, electronic displays, and video, to support marketing activities and bank-wide initiatives.
Leads creative agency and freelancer relationships, including establishing and meeting deadlines, budget, and project scope parameters. Assigns creative projects to appropriate creative agency or other department team members.
Appliesinnovative, strategic, and creative thinking to new and existing projects, balanced with pragmatichands-onaction that delivers on deadline and budget.
Expert knowledge of all steps required in the creative development process, including providing clear creative direction, giving timely and helpful coaching to team members to improve creative development, and educating team members on applying the brand guidelines appropriately.
Oversees development and production of in-branch large-format display content and manages vendor relationships.
Responsible for Chinese copy adaptation, translation and proofreading for department materials, such as, press releases, website content, and advertising. Directs translations by assigning to vendor or in-house resource.
Formulates creative strategies and prepares creative briefs; assists Department management in preparing marketing plans and strategies, reports and presentations tosenior managementand the Board.
Serves as back-up for website maintenance, including text and graphic content updates.
As assigned, identifies, develops, and executes bank-wide or regional promotions/campaigns or new marketing initiatives, projects, and programs.
Recommends…
Title: Marketing Officer, Brand Specialist
Company: CMTA
Location: El Monte, California, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
