Overview
Marketing Operations Manager Jobs in San Francisco, California, USA at SIMCO Electronics
Position Overview
The Marketing Operations Manager will be responsible for owning and optimizing SIMCO’s marketing systems, processes, and reporting to maximize efficiency and performance. You will manage the integration and operation ofPardotand (SFDC), ensuring alignment between marketing and sales.
In this role, you will be a critical player in enabling the marketing team to execute successful campaigns and providing actionable insights through robust reporting and data analysis.
* This is a remote position*
Key Responsibilities
Marketing Technology Management
Own and manage Pardot, ensuring it is configured and utilized effectively for lead generation, nurture campaigns, and reporting.
Maintain and enhance the integration between Pardot and to support seamless lead flow and reporting.
Partner with the sales operations team to align marketing and sales processes in .
Evaluate and implement new marketing tools and technologies to improve efficiency and results.
Data Management & Reporting
Oversee data quality, governance, and enrichment efforts to ensure accurate reporting and analysis.
Develop and maintain dashboards and reports in Pardot, , and other analytics tools to track campaign performance, pipeline impact, and ROI.
Provide regular reporting on marketing KPIs and insights to key stakeholders.
ProcessOptimization& Collaboration
Work with the sales operations team to align marketing processes with sales workflows, ensuring smooth handoffs and lead management.
Identify and implement process improvements to enhance campaign efficiency, lead conversion, and overall performance.
Support the execution of ABM campaigns, demand generation programs, and other marketing initiatives by providing system support and data insights.
Compliance & Best Practices
Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across marketing systems and campaigns.
Establish and document best practices for marketing operations, including lead scoring, attribution, and reporting standards.
Qualifications
5+ years of experience in marketing operations, with a strong emphasis on Pardot and administration.
Proven experience in managing marketing automation platforms (e.g., Pardot) and integrating them with CRM systems (e.g., ).
Strong understanding of marketing and sales processes, including lead management, scoring, and attribution.
Proficiency in creating reports and dashboards in and other analytics tools.
Experience in data management and ensuring data quality for accurate reporting and insights.
Familiarity with ABM strategies, demand generation, and campaign execution is a plus.
Bachelor’s degree in Marketing, Business, or a related field.
Key Attributes
Detail-oriented with excellent organizational andproject managementskills.
Analytical mindset with the ability to turn data into actionable insights.
Strongcommunicationandcollaborationskills to work effectively withcross-functional teams.
Proactive problem solver who thrives in adynamic,fast-paced environment.
About Us
SIMCO is a global leader in calibration services and software solutions for industries whereprecisionand reliability are critical, including aerospace, biomedical devices, and other high-stakes sectors. Our mission is to empower customers to achieve operational excellence andregulatory compliancein environments where lives depend on it.
As we continue to grow, we’re building a best-in-class marketing team to …
Title: Marketing Operations Manager
Company: SIMCO Electronics
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, IT/Tech
