Overview
Marketing Operations Manager Jobs in Richmond, VA at EAB
About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
About the role
Four Seasons Resort and Residences Anguilla
In this unique role, the Director of Public Relations and Communications will oversee, develop, and execute an annual strategic and integrated plan that supports the Hotel’s business objectives, including Public Relations, Digital Media, Social Media, and Marketing Communications Strategies.
This role is essential to increase awareness and positively position the perception of the Resort, its Food and Beverage Restaurants, Spa Services, Meetings and Events, and Personnel while at the same time, contribute to driving traffic and revenues. Through creative and strategic thinking and execution, this role will increase awareness and visibility of the Resort, and further enhance its offerings, contributing to driving property business objectives and overall engagement. Importantly, this person will serve as an essential ambassador of Four Seasons Resort and Residences Anguilla for activations and in the media community and as a spokesperson for press and partnerships.
Reporting to the Senior Director of Commercial, this position requires a leader and exceptional communicator who will have direct oversight of a Digital Marketing Manager and on-property Social Media Specialist. The Director of Public Relations and Communications is a Department Head position.
If you’re a strategic thinker with strong leadership skills, creative sensibilities and exceptional communication skills that can balance multiple competing priorities, and you thrive in a fast-paced, ever-evolving environment, this is the role for you.
What you will do
Public Relations and Communications
Develop a year-round integrated Public Relations and Communications Plan across all Hotel pillars with unique and thoughtful tactics across all PR and Communications channels, ensuring alignment with all brand guidance.
Regularly monitor Hotel Marketing Scorecard Metrics as they apply to PR and Communications and execute tactics to gain ranking.
Work closely with all Hotel departments and outlets to develop new storylines.
Ensure monthly posting of Press Releases to highlight and communicate our news effectively and maintain prominent engagement on our Four Seasons Press Room
Lead creation of Story Starters and ensure presence of relative team bios to generate further engagement with Hotel on Four Seasons Press Room
Maintain image library to ensure the best property representation.
Identify target publications, manage media communications, develop new connections, coordinate media visits and interviews to generate on-going coverage.
Pitch and secure coverage working with agency all-call editorial opportunities as well as B2B Communications opportunities.
Anticipate need periods, as well high demand periods, and activate teams to create unique guest programming.
Develop Resort, culinary, and destination experiences that support our hotel positioning including potential brand collaborations.
Seek, identify, and execute local event participation and activations that reach our local island community.
Execute PR strategies within the Restaurant & Bar Toolkit to ensure maximum exposure for R&B outlets.
Lead and manage departmental PR and marketing meetings.
Represent Public Relations and Communications team throughout resort meetings and operations.
Ensure monthly sharing of PR and Communications highlights.
Be active within local and brand PR groups.
Engage with local visitors’ bureaus and tourism boards for potential collaboration and awareness opportunities.
Manage PR-related tracking and reports and create highlight presentations.
Conduct a benchmark on a regular basis with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our PR position.
Brand Management
Ensure visual identity applications across hotel and outlets.
Lead and manage the coordination and creation of Resort promotional items, newsletters, and seasonal brochures.
Co-manage the production and coordination of photo and video shoots.
Supports Sales, Catering and Reservations with auditing sales materials, ensuring external messaging aligns with brand guidelines and Hotel positioning.
Digital Marketing
Direct Digital Marketing Manager on social media and website content strategies based on Public Relations and Integrated Communications plan and initiatives.
Co-manage and support the Hotel’s digital communications strategy with a proactive and creative approach that supports PR and Communications plans and initiatives.
What you bring
Education and Experience:
College or University graduate
Minimum of five years of management experience in public relations, communications, digital marketing, and related industries, preferably within the lifestyle and hospitality industries.
Desired Skills and Abilities:
Excellent writing, presentation, and communications skills, with a keen sense of quality and a creative mindset.
An eye for aesthetic.
Ability-to-source and plan on-brand activations and pop-ups especially in the culinary / wellness space.
Attention-to-detail and organization.
Media relations experience.
Demonstrated knowledge of mobile, emerging, and media applications.
Knowledge of InDesign and production methods in graphic arts and collateral.
Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
Ability to manage third-party agencies, partners, and vendors.
Proficient in Microsoft Office Suite.
What we offer:
Competitive Salary, wages, and a comprehensive benefits package
Excellent Training and Development opportunities
Complimentary Accommodation at other Four Seasons Hotels and Resort
Schedule & Hours:
Remote Full-time position requiring regular travel every 6 weeks to Anguilla. Candidates should be based in Miami or New York.
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
Title: Marketing Operations Manager
Company: EAB
Location: Richmond, VA
