Overview
Marketing Operations Manager Jobs in Westlake, TX at Virbac
As the GENEX Global Marketing Director , you will have the opportunity to develop, execute, and manage the marketing strategies and initiatives that support our commercial business across our four global commercial regions. This role will focus on building and reinforcing cooperative brand awareness, strengthening member & customer engagement, powering demand generation, and executing innovative portfolio marketing strategies that result in business growth across key markets, both retail and wholesale.
You will lead and mentor the GENEX Brand Marketing Team to develop impactful marketing initiatives/strategies that will drive our business trajectory. Our ideal candidate is a dynamic and results-driven senior-level marketing leader with a deep understanding of agricultural cooperatives, cooperative-to-cooperative partnerships, global markets, and expertise in both traditional and digital marketing channels.
Areas of Focus
Develop and Execute GENEX’s Global Marketing Strategy:
Own the strategic marketing communications planning process that contribute to sales and market share growth across our North America, LATAM, EMEA, and APAC Regions
Strategize, conceptualize, and drive the execution of global marketing campaigns and initiatives that drive members & customers deeper into the GENEX sales funnel
Develop and manage the GENEX global marketing budget in collaboration with strategic partners
Define and report on marketing benchmarking and KPIs
Implement a feedback matrix with customers and regions
Brand Management and Positioning:
Creation, development, and evaluation of execution and impact of global marketing strategies
Build strategic support for the GENEX global wholesale partners to enhance their connection to our GENEX brand
Steward the GENEX brand identity
Own the development and evolution of the GENEX global brand guidelines
Lead efforts to enhance brand visibility and perception
Demand Generation and Lead Acquisition:
Strategize, design, build and optimize lead generation campaigns
Work collaboratively with commercial team leadership on sales marketing strategies
Digital Marketing and Innovation:
Collaborate with the URUS Marketing team on digital marketing strategies which focus on the customer journey
Own the global website design, UX and platform for all GENEX retail country websites
Stay up to date with the latest digital marketing trends and technologies, ensuring the regional marketing strategy integrates innovative solutions
Market Research and Insights:
Conduct ongoing market research to gather insights into member & customer preferences, emerging trends, and competitor activities across our global commercial regions
Shape GENEX’s long-term commercial and brand strategy into actionable business recommendations
Global Marketing Stakeholder Leadership & Management:
Engage, persuade, build relationships, and earn trust across the URUS matrix organization
Lead the development of co-marketing partnerships with key industry partners
Create and demonstrate strategic marketing initiatives that turn customers and employees into Brand advocates
Team Leadership and Development:
Lead, mentor, and inspire a team of marketing professionals
Foster a culture of collaboration, creativity, innovation and accountability
Support a continuous learning and development environment
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field
10+ years of Marketing experience with at least 5 years focused on conceptualizing and leading strategic marketing initiatives
10+ years of people leadership experience; proven ability to lead and motivate a high-performing marketing team.
MBA or advanced degree preferred
Ability to travel both domestically and internationally, approximately 40%
Proven experience in driving successful marketing strategies on a global scale, preferably in the global agricultural industry, with knowledge of cooperative business and member engagement models, including large-scale, progressive farm operations
Strong experience leading the strategy and execution in both digital and traditional marketing channels
Experience managing budgets and delivering ROI-focused marketing campaigns
Expertise in using analytics and CRM tools (e.g., Google Analytics, HubSpot, Salesforce)
Show more
Title: Marketing Operations Manager
Company: Virbac
Location: Westlake, TX
