Overview
Marketing Operations Specialist Jobs in Plano, TX at Apple Roofing
About Us
At the Laurie Finkelstein Reader Team, marketing isn’t just a department—it’s the heartbeat of our organization. Strategic marketing drives lead generation, fuels agent success, and strengthens our brand’s impact. We are relentless in our pursuit of growth, and we need a bold, results-driven marketing leader who shares that same passion.
About the Role
We are looking for a Contract Director of Marketing to join our team for three months, with the potential to extend. This role is for a self-driven leader who thrives in high-growth, fast-paced environments and has a proven ability to generate leads, execute recruiting campaigns, and build a powerful brand.
In this role, you will lead a three-person marketing team, develop strategies that fill our pipeline with high-quality leads, and drive our recruiting and agent marketing efforts.
ResponsibilitiesLead Generation & Growth Strategy
Build and execute marketing campaigns that attract, nurture, and convert leads into buyers, sellers, and agents
Develop multi-channel marketing strategies to optimize our lead sources.
Track, analyze, and improve lead performance metrics, ensuring we increase conversion rates across all marketing efforts
Manage Follow Up Boss (FUB) CRM, lead automation, and database segmentation to ensure every lead is followed up with at the right time
Collaborate with the sales team to align marketing and lead-generation strategies with revenue goals
Recruiting & Agent Marketing
Own all recruiting marketing efforts—from digital campaigns to customized outreach strategies that attract top talent
Oversee the development of branded recruiting materials, presentations, and social campaigns to position LFRT as the premier real estate team
Create email, social media, and content strategies that engage and convert potential recruits
Work closely with leadership to implement marketing-driven recruiting events, digital ad campaigns, and retargeting strategies
Brand Development & Digital Presence
Maintain and enhance our online presence
Manage and optimize SEO, blog content, email marketing, and social campaigns to ensure brand consistency and visibility
Oversee the development of agent branding materials, ensuring our team has the best digital presence in the industry
Event Marketing & PR
Drive the marketing strategy for client, recruiting, and agent recognition events
Develop and execute PR campaigns, press releases, and media outreach to elevate the LFRT brand
Capture and distribute high-quality content from events to drive post-event engagement and lead generation
Social Media & Content Strategy
Lead and manage all social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok) with a focus on lead conversion and engagement
Create and post high-impact content that drives interaction, lead generation, and brand authority
Develop email campaigns, blog posts, and digital storytelling strategies to position LFRT as a market leader
Print & Direct Mail Marketing
Oversee the design and execution of targeted mailing campaigns, postcards, and print marketing materials
Manage branded recruiting and listing presentation materials to ensure our team is always putting its best foot forward
Who You Are
Experienced Growth Marketer: 7+ years in a real estate marketing or lead generation-focused role
Proven Leader: You know how to manage a team, execute high-level strategy, and drive measurable results
Data-Driven & Strategic: You make decisions based on analytics, KPIs, and lead conversion insights
Tech-Savvy Marketer: Experience with Google Ads, SEO, CRM systems (Follow Up Boss preferred), email automation, and social media strategy
Passionate About Recruiting & Lead Generation: You know that growth is everything, and you thrive in an environment that’s all about driving results
Why Join Us?
Work with one of the top-performing real estate teams in South Florida
Directly impact revenue growth through lead generation and recruiting campaigns
Potential for full-time extension based on performance
Competitive compensation and opportunity for high-level ownership of marketing strategy
Apply NowIf you’re ready to take on a high-impact leadership role, apply now by submitting your resume and cover letter and a Tiktok video telling us why you would be the best candidate for this role. Submit your resume and Tiktok by emailing [email protected]
Job Types: Full-time, Contract
Pay: $6,500.00 per month
Schedule:
Monday to Friday
Ability to Commute:
Plantation, FL 33324 (Required)
Ability to Relocate:
Plantation, FL 33324: Relocate before starting work (Preferred)
Work Location: In person
Title: Marketing Operations Specialist
Company: Apple Roofing
Location: Plano, TX
