Overview
Marketing Programs Manager, Sales Enablement Jobs in Dallas, Texas, USA at Topgolf
We are seeking an experienced and strategic Marketing leader who will lead the development, implementation, measurement and
optimization
of strategic marketing programs for Topgolf U.S. Venues. These marketing programs include, but are not limited to, events, memberships and evergreen sales programming. This role will focus on creating customized marketing strategies to drive bookings, increase brand visibility, and maximize revenue across our
diverse
portfolio of locations.
The ideal candidate will have a strong background in marketing, event sales experience, and
project management
, as well as a deep understanding of market trends and customer and stakeholder needs.
Job Responsibilities
Develop and implement strategic venue marketing programs in support of venue business goals; includingproject managementof planning, cross functionalcollaboration, execution, recapping and budgeting.
Conduct market research and competitor analysis to identify key opportunities, target audience segments, and market positioning.
Collaborate with the Senior Director of Marketing, Vice President of Sales and National Director of Sales to align event marketing plans with the overall brand and sales strategy.
Design and execute multi-channel marketing campaigns (email, social media, website, partnerships, etc.) to drive event bookings and engagement.
Utilize digital marketing tactics, including SEO, SEM, content marketing, and paid social advertising, to enhance visibility and attract new clients.
Collaborate with the creative team to produce marketing collateral, including email templates, digital ads, and promotional materials specific to private events.
Prepare and analyze regular reports on campaign effectiveness, providing insights and recommendations forcontinuous improvementand optimize marketing efforts for maximum impact and cost-effectiveness.
Create and foster relationships with 3rd party professional organizations for thepromotionand positive positioning of the brand and sales programs.
Critical Skills & Experience Requirements
Experience
Experience in marketing, with at least 2 years in event marketing, hospitality, or a similar industry
Drive cross-functional facilitation in a matrixed organization
Project Managementtools comparable to Salesforce, Smartsheet or similar
Proven experience creating and executing marketing plans for multiple locations or business units
Strong understanding of digital marketing, CRM tools, and analytics platforms (e.g., Google Analytics, Hub Spot)
Familiarity with the hospitality or events industry
Experience networking, building and maintain relationships with stakeholders, industry influencers and partners.
Critical Skills
Creative Thinking, Looks at problems or situations from a fresh perspective and comes up with new, unique solutions
Results Orientation, Acts without being prompted and commits to achievingchallenginggoals
Strong business judgement with ability to work independently in afast-pacedambiguous environment while balancing initiation and analytics to make best business-first decisions
Ability to both think and do;
Looks at problems or situations from a fresh perspective and comes up with new, unique solutions
Proactivity and the ability to move projects forward without being asked
Excellent oral and writtencommunication skills; listens attentively and communicates information clearly and succinctly
Organizational Savvy;
Interfa…
Title: Marketing Programs Manager, Sales Enablement
Company: Topgolf
Location: Dallas, Texas, USA
Category: Marketing / Advertising / PR, Sales
