Overview
Marketing Promotions Specialist Jobs in Burlington, IA at Greater Burlington Area Sports Facilities
Job Title: Marketing and Promotion Specialist – FunCity Courts & FunCity Turf
Location: TBD – Burlington, IA
Job Type: Full Time or/Part Time
Reports to: Director of the Sports Facilities
Position Overview:
The Marketing and Promotion Specialist for FunCity Courts and FunCity Turf will be responsible for developing, designing, implementing, and overseeing promotional campaigns that drive awareness, increase sales (scheduled activities and attendance), and boost customer engagement for both our sports courts (FunCity Courts) and turf products (FunCity Turf) that creates additional local area hotel business activity. The ideal candidate will have a creative and data-driven approach to sales promotion, combined with strong communication and organizational skills. The effort will expand the use (profitability) of the facility.
Key Responsibilities:
Develop and Execute Promotion Campaigns:
Create and implement targeted promotional strategies to increase traffic, sales, and brand visibility for FunCity Courts and FunCity Turf products.
Collaborate with the director, marketing and sales teams to align promotions with overall business goals.
Develop creative materials for promotions including flyers, digital ads, and event related materials.
Customer Engagement:
Identify key customer segments and tailor promotions to meet their needs, driving new and repeat business.
Conduct customer surveys, gather feedback, and analyze data to improve promotional strategies
Engage with promoters and strategic partners to increase facility use, particularly targeting the out of the area customers.
Event Planning and Execution:
Plan and coordinate promotional events, product launches, and community engagements related to FunCity Courts and FunCity Turf. – sports and non-sports activities
Coordinate with promoters, vendors, venues, and suppliers to ensure successful event execution.
Host or assist with live events, demonstrations, or activations to engage potential customers and promote brand offerings.
Promotional Materials & Advertising:
Design and distribute promotional materials, such as email campaigns, social media posts, banners, and flyers.
Ensure all promotional content is aligned with brand guidelines and messaging.
Sales Support & Reporting:
Assist in tracking and following up on leads generated by promotions.
Monitor activities data and promotional, and event performance, providing regular reports to management.
Adjust strategies and promotional efforts based on performance metrics and market trend, tournaments and events
Market Research:
Monitor competitors and industry trends to identify new opportunities for promotions and product positioning.
Keep up-to-date with innovations and customer preferences to keep promotions fresh and relevant.
Qualifications:
Education: Bachelor’s degree in Marketing, Business, Communications, or Sports Management or related field preferred.
Experience: At least 2-3 years of experience in sales, promotions, marketing, or related field
Proven experience in project management, sports marketing and organizational skills.
Creative mindset with the ability to develop innovative promotional ideas.
Proficiency in Microsoft Office Suite and basic graphic design tools.
Knowledge of social media platforms and digital marketing strategies.
Excellent verbal and written communication skills.
Strong analytical skills with data-driven approach to marketing
Personal Attributes:
Self-motivated, with the ability to work independently and as part of a team.
Strong attention to detail and ability to manage multiple tasks at once.
Passion for sports, recreation, and outdoor activities (preferred)
Experience working with youth/young adult athletic programs.
Benefits:
Competitive salary and benefits package
Opportunities for career growth and development
Discounts on FunCity products and services
A dynamic, fun work environment
How to Apply: Interested candidates are invited to submit an application, their resume and a cover letter outlining their qualifications and experience. Please send applications to [email protected]
Job Types: Full-time, Part-time
Pay: $25,000.00 – $35,000.00 per year
Benefits:
Flexible schedule
Health insurance
Schedule:
Choose your own hours
Monday to Friday
On call
Weekends as needed
Ability to Relocate:
Burlington, IA 52601: Relocate before starting work (Required)
Work Location: In person
Title: Marketing Promotions Specialist
Company: Greater Burlington Area Sports Facilities
Location: Burlington, IA
