Overview
Marketing Sales Representative – B2B Jobs in Columbus, OH at Check Off Your List
Competitive Compensation & Benefits Package!
Position eligible for –
Annual incentive bonus plan
Medical, dental, and vision insurance with low deductible/low cost health plan
Generous vacation and sick time accrual
12 paid holidays
State Retirement (pension plan)
401(k) Plan with employer match
Company paid life and disability insurance
Wellness Programs
Public Service Loan Forgiveness Qualifying Employer
See attachment for additional details.
Office Location: Remote option; Available for any of Partners NC locations
Projected Hiring Range: Depending on Experience
Closing Date: Open Until Filled
Primary Purpose of Position: The Digital Media Specialist is a member of the Marketing and Communications Team and will understand company goals and strategy, develop unique and quality content and execute social media and digital solutions that support business objectives and engage our members, families, providers and stakeholders. Ideal candidates for this position will be self-starters with a keen understanding of social media uses and impacts, with the ability to interpret data and market trends and use that information to craft campaigns to better position Partners with members, providers, stakeholders and the general public.
Role and Responsibilities:
Manage social media strategy and content
Interpret, analyze social media metrics and use those metrics to strengthen campaigns
Utilize social listening tools to monitor brand sentiment and track relevant conversations
Leverage AI-driven tools to optimize content creation, automate scheduling, and analyze engagement data
Create content for print, digital and social media and website
Manage the distribution of content through multiple digital media channels
Create and manage a comprehensive social media editorial calendar
Collaborate with webmaster, portal administrator and other M&C team members to implement SEO-driven content strategies to improve organic reach and engagement
Collaborate with copywriters and designers to ensure content is accurate, informative and engaging
Manage and optimize paid social media campaigns
Manage internal and external email campaigns using Constant Contact and other Partners-approved platforms
Develop and manage partnerships with influencers, ambassadors, and community leaders to amplify brand messaging
Work with internal and external subject matter experts (SMEs) to create accurate, compelling digital content for brand awareness through social media campaigns
Utilize analytics tools to track campaign performance, inform strategy, and optimize engagement across all social media channels, websites and email campaigns
Consistently monitor the competitive digital landscape
Monitor and respond to potential risks or crisis situations on social platforms in coordination with Marketing and Communications leadership and Deputy Chief Executive Officer
Collaborate with M&C team to align digital strategies with overall business objectives
Serve as Partners’ internal SME on digital media. Educate and inform others about digital marketing and communications strategies and tactics barriers, KPI’s and ROI
Help conceptualize compelling video content for digital channels
Collaborate with M&C team to develop short-form video content strategies on our digital platforms
Stay up to date with the latest social media best practices and technologies
Other duties as assigned
Knowledge, Skills and Abilities:
Experience working with online marketing tools such as Constant Contact or similar email automation tools, Sprout Social, CMS platforms, Hootsuite, Rival IQ and similar social media scheduling tools
Experience with paid marketing technologies
Strong written and verbal communication skills
Familiarity with web design and publishing
Adaptability according to requirements
Good understanding of social media KPIs
Skilled team collaborator
Self-motivated and able to work without supervision as necessary
Excellent multitasking skills
Innovative with work product
Able to produce visual content (graphic, photographic and video)
Experience with Adobe Creative Suite products including Illustrator, Spark, Photoshop, InDesign and Premiere
Able to travel as needed
Ability to meet tight deadlines and prioritize multiple projects at once while maintaining quality
Education/Experience Required:
Educational requirements: Bachelor’s degree. Experience with B2C and B2B marketing. Three to five years of experience in digital marketing and social media with a proven track record. Experience in health care or behavioral health/IDD industry is preferred
Licensure/Certification Requirements: None
Title: Marketing Sales Representative – B2B
Company: Check Off Your List
Location: Columbus, OH
