Overview
Marketing Science Lead, SMC Jobs in New York, New York, USA at Snap
Location: New York
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world;
Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
The Revenue Product team uses research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly
collaborative environment
to build the products and experiences that innovate and improve the performance of Snap’s advertising platform to drive value and success to our customers.
We’re looking for a Marketing Science Lead to join our Measurement Team at Snap Inc!
What you’ll do:
Be the primary driver of marketing effectiveness across a book of Small and Medium Customers (SMC) through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solutions
Lead measurement, research, and learning plans for key verticals, in support of their media objectives and the long-term growth of the business
Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team Build measurement capability and
advocacy
across your vertical and with cross-functional partners
Contribute towards quarterly OKRs such as advertiser growth, solutions adoption and driving
innovation
in measurement capabilities
Knowledge, Skills & Abilities:
Ability to communicate effectively with senior and executive stakeholders internally and externally Experience defining, developing, and leading projects across multiple
cross-functional teams
Ability to structure and conduct analyses to generate insight and recommendations
Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of SnapA strong understanding of Snapchat and the digital advertising and measurement ecosystem
Minimum Qualifications:
Bachelor’s degree in a quantitative or business field or equivalent years of experience5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
Experience with
ads measurement
Preferred Qualifications:
Advanced degree in business, math, economics, engineering or a related field
Experience in negotiating and writing SOW and contracts from a preferred procurement perspective Direct work experience with top performance or brand advertisers
Experience building and influencing client or partner relationships
If you have a disability or special need …
Title: Marketing Science Lead, SMC
Company: Snap
Location: New York, New York, USA
Category: Marketing / Advertising / PR, IT/Tech
