Overview
Marketing Science Supervisor Jobs in Toronto, Ontario, Canada at PHD
The Supervisor, Marketing Science is a leader within the department, a mentor to a data analyst, brand strategists, media assistants, and key clients. A subject matter expert with strong experience across media performance, including paid, owned, and earned platforms.
The Supervisor, Marketing Science is a seasoned professional, managing multiple stakeholders, accountable for delivery, quality and client value/satisfaction on a range of deliverables, overseeing and setting measurement strategy in go-to-market strategies, driving the scoping new business engagements and service offerings from a functional requirements perspective, presenting directly to clients with a deep understanding of their businesses and challenges, and speaking from a position of authority on questions across the media and business intelligence landscape.
What your day would look like:
Set strategic direction across clients/verticals
Guide, review, and govern key client deliverables
Must have the demonstrated ability to develop thestrategic visionfor client’s data strategy that aligns with company strategy
Understand best practices in data visualization
Identify key performance and diagnostic indicators
Identify brand, audience and campaign insights
Create and manage metrics framework
Partner team leaders and clients to determine their strategic business drivers, current and future business objectives. Diagnose and determine competencies and performance required in order to implement solutions.
Oversee Jr. analyst work streams
Desired Attributes:
Experience with delivering and operationalizing measurement solutions for clients
Very Strong written and verbalcommunication skills
Strong understanding of the media environment, particularly in regards to planning, strategy and implementation. Should also be familiar with major players on the vendor side.
Expertise and knowledge of the full spectrum of analytic capabilities, from measurement, to modeling and segmentation, testing, marketing mix and 1:1 attribution
Familiarity with as many as possible of the below data sources or types
Facebook Insights;
Twitter Insights ;
Radian6 or other social listening platform;
You Tube Insights;
Site Side Analytics (Omniture, Google Analytics, Web Trends, etc.);
Display (DFA, Double Click, Media Mind, etc.);
Search (Kenshoo, Google Adwords, etc.);
Traditional Media (TV, Magazine, Radio, etc.);
Competitive Intelligence;
Brand Intelligence Data (You Gov, Net Promoter Score, Vizu, Millward Brown, etc.)
Ability to provide “thoughtleadership” andcreative problem solvingwhen dealing with a client’s data challenges
Experience orchestrating cross functional teams and their management towards delivery across a sophisticated KPI set
A passion for digital marketing, research and analytics
Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot)
Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
Ability to set individual goals for analysts and measuring individual success / performance
OMG is committed to providing adiverse,inclusive, and safework environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
Title: Marketing Science Supervisor
Company: PHD
Location: Toronto, Ontario, Canada
Category: Marketing / Advertising / PR, Management
