Overview
Marketing Specialist Jobs in Rock Hill, SC at Dukes Outdoor
GENERAL DESCRIPTION:
The Digital Marketing Specialist is an essential member of the Digital Marketing team through developing, executing, and maintaining igus’s digital marketing campaigns to reflect our Marketing and Brand Strategy. The Digital Marketing Specialist will focus on one specific unit of our business by distributing campaign and marketing materials across various channels, such as SEO, paid advertising, social media, email, and publication advertising. The Digital Marketing Specialist also works closely with multiple teams across the organization to strategize and execute content creation.
RESPONSIBILITIES:
Responsible for increasing the online traffic, web shop revenue, and web leads for a specific product line through marketing initiatives and campaigns
Research, understand, and interpret the needs of buyer personas for a product line within a variety of industries
Deeply understand key industries and how your product line brings specific benefits to each
Conduct keyword research for both webpage SEO and PPC campaigns
Conduct competitive research and create SWOT analysis with product management teams
Align web page UX to the needs of the buying personas to convert traffic into online customers by working in conjunction with the UX specialist
Increase traffic to web pages by executing email and social media campaigns while assisting with publication and digital advertising campaigns
Systematically survey web visitors and online shoppers to gather actionable feedback
Regularly report on traffic, revenue, and lead performance to marketing and sales leadership
Compose and publish SEO-focused content on the Engineer’s Toolbox
Curate all assets on the Engineer’s Toolbox, YouTube channel, and SharePoint for your product
Create posts about your product line on Facebook, LinkedIn, Instagram and Twitter
Monitor key online marketing metrics to track success
Create and maintain online listings across e-commerce platforms
Ensure that the brand message and style is consistent
REQUIREMENTS:
3-5 years of Experience in Digital Marketing focused on driving revenue and improving user experience
Understands and can interpret website, marketing, and advertising analytics.
Full understanding of all social media platforms
Experience with Google Analytics preferred.
Experience with HubSpot and Adobe Creative Suite (InDesign, Photoshop) a plus.
Knowledge of content management systems (CMS)
Must be able to multitask and handle multiple projects at a time
A meticulous eye for detail
Ability to adapt and solve problems
Bachelor’s degree in marketing or business is preferred
BENEFITS:
Competitive base salary with ongoing growth opportunities
Complete benefits package:
Co. paid HSA Medical plan
Co. paid Dental
Co. paid Life
Supplemental Life Insurance
Vision Insurance
Short and Long Term Disability Insurance
Retirement with Company contributions
20 Paid Time Off days per year, plus 9 holidays
Subsidized lunch on-site
#INDSJ
Show more
Title: Marketing Specialist
Company: Dukes Outdoor
Location: Rock Hill, SC
