Overview
Marketing Specialist Jobs in Dammam, Eastern, Saudi Arabia at Matar Holding company
Title: Marketing Specialist
Company: Matar Holding company
Location: Dammam, Eastern, Saudi Arabia
JOB PURPOSE/OBJECTIVE:
JOB PURPOSE/OBJECTIVE:
The Marketing Specialist plays a key role in executing and optimizing marketing initiatives to drive brand awareness, customer engagement, and business growth. The role involves:
·Planning, Execution & Performance Tracking:Supporting the development and implementation of marketing campaigns, ensuring alignment with strategic objectives, and monitoring key performance indicators (KPIs) to measure effectiveness.
·Brand & Communication Support:Assisting in brand positioning, storytelling, and communication strategies across multiple channels, including digital, social media, events, sponsorships, and public relations.
·Events & Sponsorships:Planning, coordinating, and executing brand events, trade shows, and sponsorship activations to enhance brand visibility and strengthen partnerships.
·Consumer & Market Insights:Conducting market research and analyzing consumer behavior to support data-driven marketing decisions and identify growth opportunities.
·Content & Digital Marketing: Developing and managing content for digital platforms, email marketing, and advertising campaigns to enhance audience engagement and conversion.
·Cross-Functional Collaboration: Working closely with sales, product, and business development teams to ensure marketing efforts align with overall company objectives.
·Marketing Excellence & Innovation:Contributing to the rapid innovation pipeline, supporting product launches, and identifying new ways to enhance brand visibility and impact.
·Budget & Vendor Coordination:Managing relationships with agencies, vendors, and media partners to ensure seamless execution of marketing initiatives.
KEY ACCOUNTABILITIES
Description
·        Assist in implementing and optimizing marketing campaigns across different channels.
·        Track campaign performance using digital tools and analytics.
·        Monitor ROI on promotional activities to ensure cost-effectiveness.
·        Ensure marketing campaigns align with sales objectives.
·        Assist in brand-building activities across various touchpoints.
·        Ensure alignment with the company’s visual and messaging guidelines.
·        Track brand health and perception through consumer insights.
·        Conduct research on market trends, competitor strategies, and consumer preferences.
·        Generate actionable insights to improve marketing effectiveness.
·        Collaborate with cross-functional teams to align marketing strategies with insights.
·        Coordinate logistics and execution of brand events and sponsorship activations.
·        Track sponsorship impact and event ROI.
·        Manage vendor and agency relationships for event execution.
·        Develop content calendars for social media and digital platforms with the digital agency
·        Optimize digital ad campaigns for maximum engagement.
·        Track online brand reputation and audience sentiment.
·        Assist in tracking marketing budget and controlling spend.
·        Ensure alignment between budget allocation and business objectives.
·        Monitor effectiveness of spending across different marketing initiatives.
·        Compile reports on campaign performance, market trends, and marketing spend.
·        Track distribution and share of voice metrics.
·        Provide weekly/monthly updates to marketing leadership.
·        Align marketing campaigns with sales objectives.
·        Work with sales teams to identify and execute joint promotional act…
