Overview
Marketing Specialist Jobs in Jamnagar, Gujarat, India at iMerit Technology
Job Title:
Integrated Marketing Specialist
Location:
Kolkata, India (Hybrid)
Reporting To: Director, Demand Generation
About iMerit
iMerit is a leading AI solutions company, delivering high-quality data for machine learning and artificial intelligence applications. Our data labeling technology and GenAI services are utilized by Fortune 500 companies across various industries, including
precision
agriculture, autonomous vehicles, commerce, geospatial, medical AI, and technology.
About the Role
The Marketing Specialist will play a crucial role in supporting iMerit’s global marketing and sales organization by supporting
diverse
marketing initiatives, including event coordination, email campaigns, marketing operations, and content asset
collaboration
. The ideal candidate is detail-oriented, a strong communicator, and experienced in managing multiple projects to achieve measurable outcomes. This role will enable our sales and marketing functions to improve lead generation.
Responsibilities
● Marketing Coordination and Execution: Coordinating stakeholders and executing marketing activities like events, webinars, podcasts, . Managing marketing collateral required for events booth set up, handling end-to-end webinar and podcast management, including platform setup, audience targeting, registrations, follow-ups, and performance tracking.. KPI:
Managing marketing activities and ROI increase for the activities
● Email Campaigns: Develop, manage and execute targeted email campaigns to enhance engagement and achieve key performance metrics such as open rates and click-through rates. KPI:
To achieve target MQL’s for each quarter
● Marketing Operations: Oversee operational tasks, including maintaining budget documents, streamlining invoicing processes in
collaboration
with finance teams, and ensuring accurate reporting of campaign performance and event ROI. KPI:
Monthly reporting of budget being used and email campaign performance.
● Content Asset
Collaboration:
Work with creative teams to produce and distribute engaging content assets, such as whitepapers, case studies, sales decks, one pagers and videos, aligned with marketing goals and manage content library. KPI:
Timely creation of content and collaterals needed for email campaigns and events
●
Cross-FunctionalCollaboration:
Partner with sales, operations, and other teams to ensure alignment and efficiency in project execution.
Working Approach
Hybrid schedule:
Remote job but have to travel once in a quarter to meet the team
Work on alternating Saturdays from home or occasionally in the office.
Travel approximately 10-20% annually.
Adaptable hours to connect with global teams.
Proven ability to thrive in a self-starting environment.
Comfortable working with data and
attention to detail
.
Strong organization and time management skills.
To be Successful
Be Proactive: Take action to find new opportunities
Be Curious: Demonstrate a desire to learn about industry trends and technology.
Be Insightful: Identify growth opportunities for iMerit in new markets or industries.
Detail-Oriented: Ensure accuracy in reporting and thoroughness in all work.
…
Title: Marketing Specialist
Company: iMerit Technology
Location: Jamnagar, Gujarat, India
Category: Marketing / Advertising / PR, IT/Tech
