Overview
Marketing Specialist Jobs in New York, NY at Haymarket Media, Inc
Closing Date: Friday, 11th April at 12 noon GMT
Title
Marketing Coordinator – USA
Department
USA
Division
Markets and Partnerships
Type of Contract
Permanent and Full-Time
Reporting to
Manager, Trade and Industry Engagement
Location
New York
Candidates must hold a valid US work visa for this position.
About Us
At Tourism Ireland, we market the island of Ireland overseas. We take pride in connecting millions of visitors each year to all the island has to offer. Tourism is an industry supporting over 300,000 jobs across the island of Ireland and it thereby contributes meaningfully to economies and communities. We partner with sister agencies, airlines, ferry companies, accommodation providers, visitor attractions and others to grow the value of tourism, and to provide visitors with an inspiring and unique experience. Set up under the auspices of the Good Friday Agreement, Tourism Ireland plays an important role as a North South body for a key industry on the island of Ireland, serving both Northern Ireland and Ireland.
Role
To assist US Trade and Industry Engagement team with the planning and implementation of a well targeted programme of marketing activity, including in-person and digital activity e.g. production of events, social media and web activity, email marketing, CRM and data analytics.
Key Results Area
Assist Trade and Industry Engagement Team with implementation and reporting on national B2B marketing campaign activity.
Provide support with travel trade communications including content and deployment of ezines, and preparation of webinar presentations.
CRM support to manage travel advisor and operator data to grow and maintain database.
Assist in the implementation, monitoring and evaluation of US Consumer Partnership Programme for trade partners to deliver third party referrals
Create and manage social media activity targeted at travel trade. Support Trade and Industry team in the effective management of trade social channels, and community management to drive engagement; including in-depth analysis of content performance and identify new opportunities for engagement.
Coordinate any branded promotional collateral needed for use across B2B and B2C platforms.
Maintain US stakeholder website, including upload of US marketing opportunities and management of US content. Ensure platform tools are fully utilised to maximise industry participation in US sales platforms and ensure all industry resources are aligned to business goals and priorities.
Evaluate and report on key team performance metrics, drawing insight from the data to ensure continual improvements are made.
Provide administrative support to Trade and Industry Engagement team in US market.
Ensure adherence to the company’s GDPR compliance policies and procedures in respect of your area of work.
Such other duties as the company may from time-to-time reasonably require including attendance at events, workshops as necessary.
The Person
Essential
2 years relevant experience and track record of achievement working in a marketing role with involvement in digital activities such as social media management, database management, and event management experience.
Proven knowledge of digital media environment, including email marketing and social media trends, with an ability to think creatively in respect of new online initiatives.
Strong IT skills including MS Office, PowerPoint, CMS and email tools.
Strong organisational and project management skills, with attention to detail and the ability to use own initative while being able to handle a number of tasks and projects simultaneously.
Strong verbal, written communications and editing skills.
A strong commitment to own learning and development as well as a commitment to coaching and supporting colleagues.
A commitment to Tourism Ireland’s values and evidence of demonstrating these values in practice.
Respect
Collaboration
Ownership
Creativity
Desirable
Educated to degree level with a qualification in marketing / communications / digital marketing or any other relevant discipline
Experience working in the US Travel industry & B2B marketing
Knowledge of the island of Ireland tourism product.
Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.
Title: Marketing Specialist
Company: Haymarket Media, Inc
Location: New York, NY
