Overview
Marketing Specialist Jobs in Columbus, OH at Adena Commercial LLC
Description:
Job Summary:
Work with an eight-person industrial brokerage team to provide marketing, operations/administrative support, database management, and research assistance. Support all functions of the industrial brokerage team.
Essential Job Duties:
MARKETING:
Responsible for the execution and alignment of all property and team marketing; working closely with the Client Services & Marketing Manager to support the strategy and vision of the team and the Colliers brand.
Actively participate in team and company marketing events and meetings and suggest future improvements.
Execute marketing plan in support of initiatives
Lead and assist in new business development, pitches, and proposals
Manages, creates, and posts all social media content
Manages, creates, schedules, and sends all team and property email blasts
Creates and edits property brochures
Coordinates property photography for new listings and availabilities
Creates and loads web content, and manages web presence of team and properties
Monitors the web for all web mentions
Manages and responds to web interactions on behalf of the team
Enters and updates data on a daily basis to multiple property listing databases such as Catylist, Costar and internal databases such as CRM/Apto
Creates and refines processes to increase the budgetary and time efficiency of team
Responsible for coordinating internal team communication
Works to understand the strategic goals of the team and company and implements processes and initiatives to support those goals
Supports the team by sending documents, and developing spreadsheets, exhibits, maps, etc.
Manage all listings in internal and external databases
Review incoming co-op invoices for accuracy before forwarding to accounting
Keep flyer drawer stocked with flyers
RESEARCH / DATABASE OPTIMIZATION:
Manages client and prospect lists through CRM Salesforce system. Updates all contacts.
Provides research assistance on creating, verifying, and maintaining owner, tenant, and investor databases
Works closely with brokers and research team to track all completed transactions in Central Ohio and enter into CRM database
Compile comparable listing and sale information from appropriate databases for research requests
Observe/analyze trends in the database and marketplace to suggest marketing strategies to drive new business with potential and existing clients
Identify and implement opportunities to eliminate spreadsheets and enhance database reporting with the goal of driving team efficiency
OPERATIONS:
Work closely with the brokerage team to plan long and short-term goals. Evaluate and implement technology to enhance goals
Support and work with Client Services & Marketing Manager for the team’s internal communication and with other departments in the company
Work with Client Services & Marketing Manager to organize team-specific events (team lunches, gifts, happy hours, etc.)
CLIENT RELATIONSHIP DEVELOPMENT:
Works with brokerage and leadership team to source new business and develop new opportunities for the company
Responds to inquiries from potential and existing clients as needed
Establishes contact with owners, tenants, brokers and vendors as needed
Develops and maintains relationships with existing clients, brokerage community and real estate vendors
Requirements:
Skills, Education, and Experience:
Bachelor’s Degree in Marketing, Communications, or a related field.
Salesforce database experience a plus.
Ohio Notary Public or willingness to obtain Notary Public.
Experience in related efforts, including but not limited to real estate, marketing, event planning, graphic design.
Knowledge of commercial real estate and experience in commercial real estate processes a plus.
Strong organizational and communication skills (both oral and written).
Ability to work within a team environment and able to adapt to changes quickly in a fast-paced environment.
Must be skilled with Microsoft Office, Internet. Familiarity with Adobe InDesign, Photoshop and Canva is a plus. Ability to work independently.
Ability to access areas where needed people, information or equipment are located.
Ability to make competent use of work-related equipment and materials.
Ability to remember information (e.g., policies, procedures) or locate resources to find information as needed.
Ability to communicate effectively and tactfully with others.
Ability to shift back and forth between two or more tasks.
Cooperative, team-oriented, patient, calm under pressure.
Ability to arrange things in certain order (e.g. alphabetically, numerically).
Ability to produce results with an autonomous environment, within company guidelines and have the flexibility to identify and respond to changes in priorities.
Strong written and verbal communication skills.
Ability to provide excellent customer service to all clients (customers, advisors and employees).
Ability to demonstrate success working in a fast-paced, highly competitive, deadline-oriented environment.
Self-motivated with exhibited sense of urgency in all sales, leasing and service-related activities.
Title: Marketing Specialist
Company: Adena Commercial LLC
Location: Columbus, OH
