Overview
Marketing Specialist Jobs in Bangalore, Karnataka, India at Swiss MNC
We are seeking a
dynamic
and driven Marketing Specialist to
join our team
, focusing on Original Equipment Manufacturer (OEM). The ideal candidate will report to the Marketing Manager, has a solid understanding of marketing principles and preferably has experience in the OEM sector, with a passion for driving
brand awareness
and sales through effective marketing strategies.
Key Responsibilities:
Market Research and Analysis:
Conduct market research to identify trends, analyze the competitive landscape and customer needs within the OEM sector to inform marketing strategies and initiatives.
Strategy Development:
Collaborate with
leadership
and
cross-functional teams
to develop and implement marketing strategies tailored to OEM partners.
Content Creation:
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
Campaign Management:
Create targeted marketing campaigns to promote products and services to OEM customers, ensuring alignment with company goals and objectives.
Analyze and report on the performance of marketing campaigns.
Relationship Management:
Build and maintain strong relationships with OEM partners to understand their marketing needs and objectives.
Collaborate with sales teams to support lead generation and
customer engagement
efforts.
Event Coordination:
Support in the organization and participation in trade shows, conferences, and other events to promote OEM offerings and engage with potential partners.
Manage logistics and coordinate marketing efforts for events, ensuring brand representation aligns with company standards.
Budget Management
:
Assist in developing and managing the marketing budget for OEM initiatives.
Monitor expenses and ensure cost-effective marketing practices.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field.
5- 10 years of experience in marketing, preferably in the OEM or manufacturing industry.
Strong understanding of digital marketing, content marketing, and campaign management.
Excellent
communication
and interpersonal skills.
Proficiency in marketing software and analytics tools.
Ability to work independently and as part of a team in a
fast-paced environment
.
Preferred Skills:
Experience with
CRM software and marketing automation tools.
Familiarity with SEO, PPC, and social media marketing strategies.
Knowledge of the OEM industry and its unique challenges and opportunities.
What We Offer:
Competitive salary
and
benefits package
.
Opportunities for
professional development
and
career advancement
.
A
collaborative
and
innovative
work environment
.
If you are passionate about marketing and eager to make an impact in the OEM sector, we encourage you to apply
Email your resume-
Title: Marketing Specialist
Company: Swiss MNC
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR (Marketing Manager, Digital Marketing, Marketing Strategy, Sales Marketing)
