Overview
Marketing Specialist Jobs in Roanoke, VA at Excel Truck Group
Responsibilities
Plan and execute multi platform digital marketing campaigns.
Own our brand messaging strategy and standards.
Oversee email marketing and lead nurturing efforts.
Plan and run conversion testing and other experiments.
Own the use of our marketing technology platforms.
Develop and execute an ongoing content promotion strategy.
Act as our community manager on our social media accounts.
Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
Create landing pages and other conversion opportunities.
Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.
Act as the owner of our website performance, with a focus on optimizing for search and user experience.
Management of the marketing team on a daily basis, ensuring timely completion of staff deliverables and tasks.
Weekly reporting on staff performance to leadership.
Skills and educational requirements Bachelor’s degree in marketing, communications, advertising, or a related field. Historical track record of success in a digital marketing role.
*
Exceptional project management skills, with a keen eye for detail.
Comfortable working in a fast-paced, deadline-driven environment.
Self-directing and agile, with the ability to quickly pivot strategies, as needed.
Experience with marketing automation, email marketing, and other related platforms.
Passionate, creative thinker with exceptional analytical skills.
Team player with superb collaboration and communication skills.
Outstanding communication and interpersonal skills.
Has a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for learning.
THIS IS NOT A REMOTE POSITION BUT 100% IN OFFICE.
Job Type: Full-time
Pay: $60,000.00 per year
Benefits:
401(k) matching
Employee discount
Paid time off
Schedule:
8 hour shift
Day shift
Monday to Friday
Experience:
Marketing: 3 years (Preferred)
Language:
Arabic or Urdu (Required)
Work Location: In person
Title: Marketing Specialist
Company: Excel Truck Group
Location: Roanoke, VA
