Overview
Marketing Specialist Jobs in Islandia, NY at Mediflex Surgical Products
About Sera GroupSera Group is an award-winning marketing agency specializing in strategic website design, digital advertising, SEO, and branding for small businesses and nonprofits. We’re seeking a versatile, detail-oriented, and proactive Web & Marketing Specialist to lead front-end website design and development, directly engage with clients, and support digital marketing initiatives. This hybrid role blends creative problem-solving with practical digital skills, offering a meaningful opportunity to impact both our internal processes and external client success. As Sera Group continues to grow, we’re adding a dedicated team member to handle website builds, streamline client communication, and enhance our digital marketing effectiveness. This role plays a pivotal part in delivering exceptional websites and marketing support, fostering strong client relationships, and driving our agency’s continued success.
What You’ll Be Doing
Front-End Website Development & Design: Build responsive WordPress websites using Avada and similar page builders. Collaborate closely with external designers and actively participate in creating and refining design mockups.
Client Interaction & Coordination: Serve as the bridge between clients, our designer, and internal team members. Clearly communicate project timelines, provide regular updates, gather feedback, and ensure alignment throughout the design and development process.
Website Maintenance & Client Requests: Manage website updates, including content adjustments, image replacements, layout changes, and issue troubleshooting to ensure optimal site performance and client satisfaction.
SEO Implementation: Execute on-page SEO strategies, optimizing elements like meta descriptions, headings, alt tags, and site speed to improve search visibility.
Analytics & Tracking: Integrate and manage analytics tools such as Google Analytics 4, Google Tag Manager, and Meta Pixel to track and report on website and campaign performance.
Digital Marketing Support: Collaborate with marketing specialists on campaign setups, content updates, and performance reporting for Google Ads and Facebook Ads.
Reporting & Insights: Develop clear and insightful monthly reports highlighting website analytics, SEO effectiveness, and marketing campaign results.
Operational Improvements: Proactively suggest and implement process improvements to enhance internal workflows, productivity, and digital resource management.
Qualifications We’re Looking For
Experience: Preferred 2+ years of experience in website design/development or digital marketing; however, motivated candidates without direct experience are encouraged to apply. Comprehensive training will be provided.
Education: Associate’s or Bachelor’s Degree in Marketing, Web Design, Communications, or a related field is beneficial but . Practical experience and a strong willingness to learn are equally valued.
Technical Skills: Familiarity with WordPress and page builders (Avada, Elementor, WPBakery). Basic understanding of SEO, Google Ads, and Facebook Ads.
Problem-Solving & Initiative: Demonstrated ability to independently solve problems, manage tasks proactively, and see projects through to completion.
Communication & Organization: Strong verbal and written communication skills, capable of effectively engaging clients and collaborating with team members. Excellent organizational skills to manage multiple projects and priorities.
Adaptability: Comfortable working in a fast-paced, dynamic environment, and easily adaptable to changing priorities and deadlines.
Bonus Skills & Experience
While not required, the following skills will strengthen your application:
Basic HTML/CSS Knowledge: Ability to troubleshoot minor website issues and make small code adjustments when needed.
Graphic Design Proficiency: Familiarity with design tools like Canva or Photoshop for creating and editing visual assets.
Email Marketing Experience: Understanding of platforms such as Mailchimp or HubSpot to assist with campaign creation and management.
Conversion Optimization Awareness: Knowledge of landing page best practices and user experience improvements to enhance engagement.
Why Join Sera Group?
Collaborative Environment: Work closely with a supportive, creative team where everyone actively contributes, shares ideas, and helps one another succeed.
Professional Growth: Access ongoing professional development opportunities to enhance your skills and career.
Impactful Work: Directly contribute to meaningful projects that significantly influence client success and agency growth.
Award-Winning Team: Join a respected agency known for delivering outstanding results for local businesses and nonprofits.
Community Involvement: Participate in networking events, chamber dinners, volunteer initiatives, and industry workshops that connect you with local businesses and professionals.
Job Type: Full-time
Pay: $40,000.00 – $55,000.00 per year
Benefits:
Flexible schedule
Paid time off
Schedule:
8 hour shift
Day shift
Monday to Friday
Experience:
Marketing: 1 year (Preferred)
Ability to Commute:
La Porte, IN 46350 (Required)
Work Location: In person
Title: Marketing Specialist
Company: Mediflex Surgical Products
Location: Islandia, NY
