Overview
Marketing Specialist Jobs in Pleasanton, CA at Oakfruitland
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Abbott Point of Care: Poised for Growth
Abbott Point of Care (APOC), a $600 million division of Abbott (NYSE: ABT), enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient’s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most—caring for the patient.
Abbott Point of Care’s i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges. Together they form the i-STAT System*—a blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions. Patient bedside testing with the i-STAT System is as easy as inserting two or three drops of blood into the cartridge, inserting the cartridge into the handheld, and then viewing test results in as little as two minutes for most cartridges. Test results are uploaded automatically—delivered wirelessly with the i-STAT Wireless or directly when the i-STAT handheld is placed in a downloader. The i-STAT System eliminates process steps and handoffs to help reduce the incidence of errors and promote patient safety.
Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations. Our most recent innovations have set us up for exciting launches and growth including: the i-STAT TBI test – the first ever blood biomarkers for mild traumatic brain injury (aka concussion) and the i-STAT hs-TnI test – our new high sensitivity troponin testing for AMI (aka heart attacks). For more information about Abbott Point of Care and the i-STAT System, please visit https://www.pointofcare.abbott.
Marketing Director: An Opportunity to Create a Marketing Organization and Define the Growth Strategy
The Marketing Director (MD) defines strategy and leads marketing execution to increase market share and drive sustainable sales and margin growth for the US commercial franchise. The MD will build and lead a marketing organization for the largest P&L within the Abbott Point of Care business. The MD is responsible for driving strategic planning, marketing, market access/reimbursement across both the Hospital and Outpatient channels. The position reports to the Division Vice President, US Commercial Operations and serves as a senior member of the APOC US Commercial Team. The position is based in Princeton; up to 35% travel is required.
Attractive Features of Company and This Position
We’re looking for an entrepreneurial leader who is passionate about redefining health care through innovation and unconventional thinking. It’s a mission that takes some serious smarts, intense curiosity and determination to be the best. Come be part of a winning team that’s changing how health care is delivered!
Have Fun—come join a business that has a strong R&D pipeline and is poised for explosive, double-digit growth over the next several years!
Be an Entrepreneur, Build a Business—put your entrepreneurial skills to work and build a business with the support of a stable multinational health care corporation
High Visibility—the launch of APOC new products is highly visible at the top levels of the Corporation
Company Culture— a collegial culture focused on helping health care professionals and patients
Small Company Feel, Large Company Stability—gain the benefits of working in a successful, entrepreneurial Division within a large, stable and growing multi-national health care company
Attractive Compensation and Benefits—a highly attractive compensation package featuring strong bonus and long-term incentive plans
Career Development—the successful candidate will receive career development opportunities leading to roles of increasing commercial responsibility and seniority
Responsibilities:
Vision and Strategy
Define cohesive strategy to enable APOC’s U.S. business to achieve sustainable, profitable growth
Drive the launch teams for our latest innovations: i-STAT TBI (the first ever blood test for concussion), and i-STAT hs-TnI (the first high sensitivity troponin in point of care for heart attacks). Oversee the execution of launch plans, monitoring progress, taking accountability for results and removing roadblocks where needed
Develop strategic and tactical marketing plans to drive growth in target segments (e.g., Hospital and Outpatient settings) and establish a KPI Dashboard to track progress against execution of the strategy
Anticipate potential risks and proactively develop and implement mitigation plans
Perform complex business and financial analysis that yields actionable insights, informs commercial strategy and leads to increased market share, sales and profit
Define US growth, customer loyalty and retention strategies, using scenario planning to allow for agile responses to market conditions focused on current and future unmet needs
Oversee all aspects of marketing program delivery to ensure programs are executed via the entire hospital segment effectively and efficiently
Engage and motivate the sales force and other business functions while ensuring the marketing team has created & deployed the right tools, messaging and support to help them engage and recapture our lost customer targets as well as new business targets
Leads our brand building efforts, guides and coaches the teams to develop our brand stories, to ensure they connect with our target audiences now and in the future
Track and monitor how customers perceive our brand and franchises and lead the team to respond accordingly
Understand and manage regulatory, compliance and reimbursement
Set targets, budgets and evaluate resource deployment to effectively deliver plans
Promote a “Test-and-Learn” approach that emphasizes speed-to-market, in-market testing, measurement and refinement
Finance
Work with DVP to manage the US Commercial P&L to ensure sales and profit objectives are achieved on a quarterly and annual basis
Anticipate and proactively mitigate sales and margin risks
Identify and drive execution of Gross Margin improvement initiatives
Partner with the DVP to drive the financial planning (rLBE) and demand forecasting (Integrated Business Planning) processes to ensure marketing strategies are yielding expected outcomes, course correct where necessary
Pricing and Reimbursement
Understand point of care diagnostic assay, hospital, and outpatient reimbursement for the U.S. health care system
Set pricing for current i-STAT product portfolio, in alignment with global guidelines
Partner with Global Strategic Marketing to define and execute reimbursement and pricing strategy for new assays
Customer Experience
Define Customer Experience, Retention and Loyalty Strategy, execute in partnership with the sales organization
Achieve Net Promoter Score and Service Level targets
Medical Affairs
Develop a KOL influence map for key medical specialties (e.g., cardiovascular, neurology, emergency medicine, etc.)
Partner with Global Medical Affairs to establish Key Opinion Leader Advisory Boards
Define clinical data/evidence needed to attain regulatory approval, market access and influence clinical practice
Define stakeholder advocacy plans to shape clinical practice guidelines related to diagnosis of acute myocardial infarction, sepsis, mild traumatic brain injury, et al.
Establish relationships with U.S. Hospital KOLs
Team Leadership
Actively manage a team of ~10 individuals with a mix of managers and individual contributors, leading all aspects from talent acquisition, coaching and development and performance management
Qualifications/ Experience:
Experience
10+ years in marketing leadership roles in healthcare industry (devices and/or IVD preferred) demonstrating ability to align and integrate sales and marketing teams and cross-functions to ensure they work together to deliver results
Experience as a marketing head of a $400MM+ business, with hands-on strategic planning, marketing and sales experience required
Strong Servant Leader characteristics/mindset; unquestionable ethics and integrity
Outstanding strategic planning and analytical skills—proven ability to identify/define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations and confidently recommend a point-of-view to senior management
Demonstrated experience in developing and executing marketing plans that achieve segment-specific growth goals
Innovative and creative—demonstrated ability to leverage insights to identify and evaluate creative ideas, focusing on those that will create sustainable competitive advantage
Comfort with ambiguity; demonstrated ability to take ownership of problems, exercise sound judgment and independently determine appropriate course of action where precedent may not exist
Entrepreneurial mindset and approach; acts thoughtfully but with a sense of urgency, rolling up sleeves and helping team get work done, where/when necessary
Strong project management skills, with proven ability to clearly define objectives and priorities, establish milestones, lead cross-functional teams to meet and exceed goals in a dynamic environment, while maintaining strong attention to detail and quick recall
Adept at clearly defining objectives and priorities, establishing appropriate milestones, and leading cross-functional teams to meet and exceed goals, even under adverse circumstances
Familiarity and experience working across functions (e.g., Operations/Supply Chain, Quality, Regulatory Affairs, Market Access, Medical Affairs, Finance, Legal, Ethics and Compliance, HR, Customer Service); natural tendency to think about key questions/issues from an integrated, cross-functional perspective
Track record of synthesizing diverse perspectives into cohesive, aligned recommendations; ability to develop an inclusive culture comfortable with challenging current market paradigms to achieve and exceed goals
Excellent skills at influencing outcomes by catalyzing and shaping dialogue across and outside the organization, demonstrating competence and confidence, being accessible and approachable, being a good listener, and using fact-based persuasion, passion, and persistence as appropriate to the audience and issue at stake
An approachable and credible communication style, with exceptional verbal and written communication skills; to keep all levels of the organization informed, engaged and motivated
Skilled change agent with experience aligning a marketing and sales team around a vision and strategy and creating a sense of urgency to execute the strategy and deliver on commitments
Advanced knowledge of and experience using Microsoft PowerPoint and Excel
Qualifications
Bachelor of Arts or Bachelor of Science in business or science/engineering required; MBA/PhD/MD from top-tier school preferred
Written and verbal fluence in English is required
The base pay for this position is $147,300.00 – $294,700.00. In specific locations, the pay range may vary from the range posted.
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Title: Marketing Specialist
Company: Oakfruitland
Location: Pleasanton, CA
