Overview
Marketing Specialist- BTL Jobs in Dubai, United Arab Emirates at AUX RAC
Title: Marketing Specialist- BTL
Company: AUX RAC
Location: Dubai, United Arab Emirates
Key Responsibilities:
1 .Trade Marketing Strategy Execution:
Implement trade marketing plans for On-Trade and Off-Trade channels.
Develop and execute Below-the-Line (BTL) marketing campaigns in collaboration with the marketing and sales teams.
Ensure effective placement and utilization of POSM materials (banners, posters, stands, etc.).
2.POSM & Merchandising:
Design and manage the distribution of Point of Sale Materials (POSM) to increase product visibility.
Oversee merchandising strategies to enhance the brand presence in retail outlets
3. Promotions & Activations:
Plan and coordinate consumer promotions (offers, contests, etc.) to boost product awareness and drive sales.
What We’re Looking For:
Strong coordination & project management skills
Excellent negotiation & vendor management abilities
Ability to juggle multiple projects efficiently
A strategic mindset with a passion for brand activations
