Overview
Marketing Specialist – Demand Generation/Hybrid Jobs in Cary, North Carolina, USA at JMP Statistical Discovery, LLC
Position: Â Marketing Specialist – Demand Generation (Hybrid)
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* This hybrid position is based in Cary, NC.*
JMP, a subsidiary of SAS, is committed to empowering scientists and engineers via our world-class family of statistical software products. For over 30 years, JMP has enabled customers to speed new drugs to market, to design better products and processes, and to figure out how to restore ecosystems. Advancements are made when brilliant people use JMP statistical discovery software to see what theyve not seen before.
If you are a problem solver, a connector, and someone who enjoys helping others, then you might just be the next person to join thisdynamic, growing, and global team.
About the job
Are you a creative andresults-drivendemand generation marketer? Do you enjoy developing and executing comprehensive marketing campaigns designed to drive high-quality leads and maximize revenue? Do you have a deep understanding of lead generation tactics, performance marketing, and data analytics. If so, this role may be great for you!
Our Americas Field Marketing Team is looking for aMarketing Specialistto help attract new users to JMP software. As a key member of the team, youll be a self-starter who can work both independently and collaboratively, be self-motivated, be highly adaptable, and be flexible to change direction when needed. Our new team member will possess the hunger tomake a differenceand apositive attitudethat contributes to our team first environment.
If this describes you, we will be thrilled to discuss the role with you!
Key Responsibilities
Designs, implements, and manages multi-channel marketing campaigns to drive qualified leads into the sales pipeline including the creation of targeted landing pages, emails, events, social media ads, paid ads, and compelling calls-to-action.
Performs A/B testing on various campaign elements (subject lines, calls-to-action) to identify what drives the best results and uses this data to optimize campaign effectiveness.
Monitors, analyzes, and reports on the performance of demand generation campaigns using key performance indicators such as lead conversion rates, cost per lead, and return-on-investment.
Plans and executes online webinars to generate leads and support global marketing mission of buildingbrand awarenesswithin the Americas region. Promotes through various channels to increase audience reach.
Identifies new users that are most likely to benefit from JMP software and tailors marketing strategies to help drive demo downloads amongst this audience. May leverage, enhance, or adapt content for new users.
Creates a nurturing plan for existing nurture active leads in the Americas region with the goal to meet them where they are at and re-engage.
Leverages technology platforms to streamline processes and track lead progress.
Facilitates meetings and discussions with an extended team of specialists, marketers, subject matter experts, and other constituents to define the appropriate content and strategies.
Works closely with the sales, product, and creative teams to ensure alignment between marketing initiatives and business objectives. Provides insights and feedback to continuously improve campaign strategies.
Leads partnerships with third-party advertisers that complement JMP and positively influence our target industries.
Additional Responsibilities
Provides guidance for digital marketing strategy, deployment, andop…
Title: Marketing Specialist – Demand Generation/Hybrid
Company: JMP Statistical Discovery, LLC
Location: Cary, North Carolina, USA
Category: Marketing / Advertising / PR, IT/Tech
