Overview
Marketing Specialist II – National Remote Jobs in Lake Success, NY at Optum
Position Title: Franchise Development Marketing Manager
Department: Development
Reports To: Vice President of Development
Location: Lakewood, CO or Remote
Travel: Up to 20%
FLSA Status: Salaried, Exempt
About Radiance Holdings:
Radiance Holdings is a platform company that acquires, builds, and manages franchise and related companies in the beauty and self-care sector. Our mission is to nurture and empower our companies and teams to cultivate and realize the boundless joy and opportunity of beauty and wellness as a business. We spread joy by growing joyful brands. We currently own two premier Franchise Brands, Sola Salon Studios and the Woodhouse Day Spas. We are actively pursuing additional brands in our sector.
The Franchise Development Marketing Manager will report directly to the Vice President of Development and will work across both Sola Salons and Woodhouse Spas. This role focuses on executing marketing strategies to drive franchise development, managing campaigns, and supporting the franchise sales process.
Primary Responsibilities:
Campaign Execution: Implement franchise development marketing campaigns, focusing on lead generation through paid search, paid social, and sponsored content.
Lead Management: Drive quality leads to the Directors of Franchise Development, managing lead source metrics including cost per lead, cost per application, and cost per acquisition.
Website Maintenance: Maintain the Franchise Development website, utilize Google Analytics, and manage the candidate journey within our Customer Relationship Management (CRM) system.
Email and SMS Campaigns: Develop and manage email and SMS campaigns aimed at increasing conversions once leads are in the funnel.
Event Coordination: Prepare for tradeshows, order giveaways, and assist in organizing Decision Days.
Content Management: Update content on franchise portals and all candidate/broker-facing materials, including educational and Decision Day decks, one-sheeters, validation guides, brand books, checklists, and 2-minute drills.
CRM Implementation & Rollout: Assist in the implementation and rollout of the new CRM system, HubSpot, to optimize franchise development lead management and sales processes.
Performance Analysis: Analyze and report on digital media campaign performance.
Social Media Management: Manage Franchise Development Radiance social media platforms by creating and posting content, monitoring engagement, and reporting on conversions.
Administrative Tasks: Handle marketing invoices, manage the marketing budget by ensuring expenses are well documented, and create/maintain marketing presentations.
Communication Liaison: Act as the central liaison for all communications and media opportunities for Radiance Holdings.
Company Values: Consistently act in a manner that aligns with our company values of Joy, Integrity, Achievement, and Teamwork.
Experience, Skills and Abilities:
Experience: 3-5 years of marketing experience, preferably in franchise development.
Proactivity: A proactive, self-starter who can work well both independently and as part of a team.
Innovation: Passion to innovate and consistently deliver best-in-class marketing.
Technical Proficiency: Proficient with Excel, PowerPoint, Adobe Creative Suite, Word, and Google Docs, Teams, Sharepoint, OneDrive
Attention to Detail: Strong attention to detail with the ability to multi-task, follow through, and prioritize to meet deadlines.
Communication Skills: Strong written and verbal communication skills.
Integrity and Excellence: Passion for excellence, acts with integrity, and seeks to develop effective working relationships with all stakeholders.
Education: Bachelor’s Degree required.
Compensation:
The salary range for this role is $70,000-$85,000 annually, commensurate on experience. This role is bonus-eligible and is based on company and individual performance; all bonuses are subject to board and CEO approval.
Radiance Holdings is committed to Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, age, physical or mental disability, veteran or military status, genetic information, citizenship, or any other legally recognized protected basis under applicable federal, state, or local law.
Title: Marketing Specialist II – National Remote
Company: Optum
Location: Lake Success, NY
