Overview
Marketing Specialist – WCIB & ICG Jobs in Los Angeles, CA at U.S. Bank National Association
Required Qualifications
Bachelor’s degree in Communications, Journalism, or related field, and two years of experience, or 6 years combined equivalent education and experience
Professional experience working or interning in the communications field
Working knowledge of the Adobe Creative Cloud
Preferred Qualifications
Experience working in a communications position at the University of Minnesota
Experience and interest in writing basic news and feature stories
Ability to balance multiple assignments and deadlines
Experience using a mass email system, preferably Salesforce Marketing Cloud
Experience maintaining and updating websites using a content management system, preferably Drupal
Familiarity with standard communications analytics and measurement tools
Familiarity with digital accessibility policies and approaches to make content accessible to all
Job Description:
The Communications Specialist is a 100 percent, year-round civil service position within the GPS Alliance communications team. This is an entry- to mid-level generalist position that provides a range of communications support to the Vice Provost’s Office and other units within the GPS Alliance. Successful candidates for this position should have a passion for writing and storytelling, and a desire to work with people from other countries and backgrounds. This position reports to the GPS Alliance communications director.
30% – Writing and Editing
Serve as the primary storyteller by identifying, writing, and disseminating stories that show the impact of the GPS Alliance and global programs in general.
Determine, write, and edit content for a range of print and electronic communication, including brochures, newsletters, annual reports, displays, websites, emails, and other publications.
Work with staff to develop communications that are effective for multilingual and multicultural audiences.
30% – Digital Communications
Develop and implement strategies for internal and external communication channels including email, websites, and social media.
Maintain consistent messaging, accurate information, and timely updates on websites; serve as liaison between content providers/clients and web development team.
Ensure websites and other digital channels are accessible to all.
Track analytics and measurements of impact from email, websites, and other channels.
25% – Communications Planning
Serve as liaison between GPS Alliance units and communications team to help identify and implement strategy for regular and appropriate communication with constituents.
Advise and assist staff in the marketing and promotion of programs/initiatives and events.
Identify appropriate metrics and measurement vehicles to determine effectiveness of communications tactics.
10% – Graphic Design
Design and create various print and electronic publications and graphics.
Ensure University graphic standards and unit branding are maintained in all communications.
5% – Professional Development Activities
Develop a strong network with communication professionals throughout the University.
Participate in University and GPS Alliance communicators’ events and professional meetings.
As the central international office for the University of Minnesota system, the Global Programs and Strategy Alliance drives the University’s global strategy and connects faculty, staff, and students with the resources and expertise needed for personal and professional success. We believe people’s lives are enriched through global connections and understanding.
Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume. For full consideration, a resume and cover letter are required. Preference will be given to internal applicants who apply before March 31.
Additional documents may be attached after application by accessing your “My Job Applications” page and uploading documents in the “My Cover Letters and Attachments” section.
To request an accommodation during the application process, please e-mail [email protected] or call (612) 624-8647.
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu
Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
The University of Minnesota, Twin Cities (UMTC)
The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America’s Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).
Title: Marketing Specialist – WCIB & ICG
Company: U.S. Bank National Association
Location: Los Angeles, CA
