Overview
Marketing Strategist Jobs in Carmel, IN at Tokio Marine HCC
At WorldTrips, a proud member of the Tokio Marine HCC group of companies, we believe in more than just business—we believe in empowering our people. As a global leader in specialty travel medical and trip protection insurance, we are passionate about preparing travelers for the unpredictable while fostering a work environment where bold ideas and transformative solutions are valued at every level. Our mission, “To Be a Good Company,” reflects our commitment to people and community, recognizing the importance of giving back and driving positive change.
We are proud to be named as a Top Workplace Winner for the past two years by IndyStar! Our renovated office, located in Carmel, IN, is only steps away from the Carmel City Center for shopping, dining, and entertainment.
The Adventure Ahead:
As the Marketing Strategist, you will be responsible for:
Affiliate Marketing
Build and manage affiliate marketing programs to drive sales and revenue
Identify and recruit new affiliates, build relationships, and negotiate agreements
Create effective assets for affiliates
Utilize affiliate marketing platforms to track and analyze affiliate performance, providing regular reports and optimizing strategies for improved results
SEO and Content Marketing
Develop and implement SEO strategies to improve organic search rankings and drive traffic
Conduct keyword research, on-page optimization, and link-building activities
Monitor and analyze website performance metrics, providing actionable insights and recommendations
Create and oversee content marketing strategies that engage and inform our target audience
Produce high-quality content, including webpages, blog posts, articles, videos, etc.
Ensure content is optimized for SEO and aligns with overall marketing goals
Product Marketing
Develop and manage product marketing strategies to support product launches and updates
Create and maintain marketing assets, including website, product documents, brochures, ads, and presentations
Coordinate with product management and sales teams to ensure accurate and timely communication of product updates and benefits to customers
Conduct market research and competitive analysis to inform product positioning and messaging
Develop personas and customer journeys
Integrated Campaigns
Plan, execute, and manage integrated marketing campaigns to drive direct-to-consumer sales
Collaborate with cross-functional teams to ensure consistent messaging and alignment with business goals
Utilize data-driven insights to refine and optimize campaign performance across various channels
Email Marketing and Ecommerce Communications
Develop and execute email marketing campaigns to nurture leads and drive conversions
Segment email lists, personalize content, and design engaging templates
Analyze email campaign performance, track key metrics, and implement improvements
Skills and Experience Needed:
Bachelors degree in Marketing, Business, or related field, or the equivalent education and /or experience
Minimum of two years of relevant and progressive professional experience
Proven experience in B2C ecommerce, affiliate marketing, integrated campaigns, SEO, content marketing, and email marketing
Experience using CMS, CRM, search, email, and marketing automation tools Strong digital acumen with Google Analytics
Experience leveraging AI throughout the content process
Experience with A/B testing
Strong analytical skills and the ability to interpret data to make informed decisions
Excellent written and verbal communication skills
Creative thinker with a passion for driving results and achieving targets
Ability to work independently and collaboratively
We offer a competitive salary and benefits package including:
Hybrid position (3 days in-office) with a flexible work schedule
Full benefits (Medical, Dental, Vision, 401k)
Eleven company paid holidays plus 20 PTO days
Casual dress environment
Professional development opportunities and career growth
WorldTrips is an equal opportunity employer. Join a team where your success is our priority.
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Title: Marketing Strategist
Company: Tokio Marine HCC
Location: Carmel, IN
