Overview
Marketing Strategist Jobs in Charlotte, NC at Arrow Electronics, Inc.
Job Description
We are seeking an A/B Testing Specialist to support A/B testing and site experience evaluation for our ecommerce clients. This role will be instrumental in ensuring accurate data interpretation and actionable insights that drive optimization efforts. The ideal candidate has strong experience in GA4, ecommerce, and A/B testing and is a clear and effective communicator who can build trust with business leaders by providing accurate, reliable, and meaningful analysis. This is a critical role in shaping our digital strategy, and we’re looking for a data-driven analyst who can turn insights into action while ensuring accuracy and clarity in all reporting. If you’re passionate about ecommerce, A/B testing, and data storytelling, we’d love to hear from you!
Key Responsibilities
A/B Testing & Site Optimization
Design and analyze A/B and multivariate tests to evaluate site experience changes.
Partner with UX, product, and development teams to identify testing opportunities.
Provide data-backed recommendations to optimize site engagement, conversion rates, and user experience.
Analytics & Insights
Ensure accurate GA4 tracking for all key user interactions and experiments.
Interpret test results with statistical rigor and translate them into clear, actionable insights.
Identify trends, anomalies, and opportunities to improve site performance.
Develop and maintain dashboards and reports that monitor site experience KPIs.
Stakeholder Communication & Collaboration
Present findings and recommendations to stakeholders in a clear and compelling way.
Build trust with business leaders by ensuring accurate data interpretation and transparency in reporting.
Collaborate with marketing, product, and engineering teams to align on goals and insights.
Experience Required
Strong expertise in GA4 and its event-based tracking model.
Experience with A/B testing platforms (e.g., VWO, Optimizely, Monetate, Google Optimize).
Ecommerce experience, particularly in analyzing customer journeys and conversion rates.
Ability to communicate complex data insights clearly to non-technical stakeholders.
Experience project managing test the development process, ensuring test specifications are groomed and “dev ready.”
Strong analytical skills and proficiency in SQL, Excel, or other data analysis tools.
Familiarity with data visualization tools (Looker, Tableau, Power BI).
Understanding of statistical significance, regression analysis, and experiment design.
Knowledge of customer segmentation, personalization strategies, and behavioral analysis.
Life at Capgemini
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
Flexible work
Healthcare including dental, vision, mental health, and well-being programs
Financial well-being programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family building benefits like adoption assistance, surrogacy, and cryopreservation
Social well-being benefits like subsidized back-up child/elder care and tutoring
Mentoring, coaching and learning programs
Employee Resource Groups
Disaster Relief
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.
Get The Future You Want | www.capgemini.com
Disclaimer
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.
Job Business Analyst
Schedule Full-time
Primary Location US-IL-Chicago
Organization ABL AMERICAS
Title: Marketing Strategist
Company: Arrow Electronics, Inc.
Location: Charlotte, NC
