Overview
Marketing Strategist Jobs in Los Angeles, CA at Cuningham Group
As a Social Media Specialist, you will be responsible for various aspects of social media marketing at Harrah’s Ak-Chin Casino, working closely with Database Marketing/Advertising, Entertainment, Event/Promotions, Hospitality and Human Resources. Your day-to-day responsibilities will include involvement in various aspects of social media, which helps to make a significant impact on the success of the company! You will help make each social media platform a space where guests and employees engage in a digital, fast-paced environment that parallels an outstanding in-person experience.
ESSENTIAL JOB FUNCTIONS :
MANAGING SOCIAL MEDIA CONTENT
Assist with designing & executing campaigns on Facebook, Instagram, Twitter & Tiktok
To include both the property channels and employment channels
Develops monthly calendars for leadership approval
Audit and maintain standards/guidelines on brand tone, voice, and curation content mix
Drive research and awareness of hot/effective social media campaigns to continually evolve channel strategy across all platforms
Engage with users responding to content, which includes listening on social channels to identify issues in the social sphere and either solve the problem directly or escalate to appropriate management.
Independently create content to include:
Capturing and editing photos
Help create and edit videos
Answer private messages from users in a timely matter
Including working with various departments to ensure accuracy
Lead insights into digital trends across all areas social platforms
WORK WITH ADVERTISING AGENCY & PR FIRM
Brainstorm new ideas and respond to recommendations for both agencies
Coordinating stays for influencers, which includes:
Working with advertising agency to determine time of stay
Booking hotel, restaurant, cabana, etc. reservations
Being main point of contact for influencer
Assist advertising agency with paid social content, to include:
Supplying elements requested
Providing feedback on concepts created by agency
Proofreading posts and sending approval to agency
Assist with inquiries from PR firm, to include:
Supplying elements requested
Proofreading photo caption, press release, etc.
Acting as a liaison between firm and employees
ANALYZING CONTENT
Work with department leaders to better understand the overall goals of the company, including the brand, customer wants, product goals, hiring needs and all other aspects of service.
Analyzes analytics both independently and from advertising agency to gauge how well campaigns are performing.
Provides suggestions to management for improving customer experience on social platforms and internal processes.
Learns and becomes proficient with internal software.
Assists in creating reports centered around performance of campaigns
COORDINATING SPONSHIP EVENTS:
Working with advertising agency and manager to determine sponsorship needs
Request creative, coupons, programs or other advertising giveaway items
Delivering and setting up sponsorship booth with assistance.
Being main point of contact for sponsorship events.
ADDITIONAL JOB DUTIES:
Supports marketing team at events
Assists with photo/video shoots happening on property
Assists with requesting monthly promotions advertisements and incorporating social media
Proofing guest communication mailers and emails
Other duties as assigned.
EDUCATION and/or EXPERIENCE:
Experience in Marketing, Advertising, Business, Entertainment Management, Events Management, Business Communication or Communication and Digital Media Studies preferred
QUALIFICATIONS :
The requirements listed are representative of the knowledge, skill and/or ability required to fulfill the obligations of this position.
Must possess excellent skills in project and people management, communication and writing
Must have great attention to detail and motivation to drive projects to completion
Must have working knowledge of Excel, Word, Access and query creation
Must be able to read, write, speak and understand English
Professional written and verbal presentation skills are necessary
Must be able to learn new computer systems quickly
Able to operate in a team environment and represent the company in a positive way
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
PHYSICAL DEMANDS AND WORK ENVIRONMENT :
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to maneuver in all areas of the casino, bend, stoop, reach, kneel, twist and grip when necessary to complete the duties of the position
Must be able to utilize a computer and operate in office environment
Must be able to operate in a fast, multiple task environment, respond calmly and make rational decisions when dealing with customers and respond to visual and aural cues
DISCLAIMER:
Preference is given to Ak-Chin community members and members of other recognized Arizona tribes.
Title: Marketing Strategist
Company: Cuningham Group
Location: Los Angeles, CA
