Overview
Marketing Strategist Jobs in Lincoln, NE at Arrow Electronics, Inc.
At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Position Summary:
Driving member behavior change is a critical strategy in Aetna’s mission to offer our members affordable health benefits coverage and access to quality care. This position is responsible for supporting behavior change campaigns that improve member health outcomes and lower total cost of care.
Aetna is seeking a Marketing Operations Associate to support Enhanced Messaging Experiences for our customers. In providing key operations support to your team, you’ll be involved in operational and project management workstreams focused on scaling new messaging technologies, such as RCS Business Messaging (RBM) and Apple Business Messaging. You’ll also work on campaigns and initiatives that help increase our messaging permission rates and deliver enterprise impact by improving reach rates and allowing us to have important health-related conversations with our members. You’ll be part of a team that includes a product owner, flow architects, and data science all working towards creating unique messaging experiences that help our members save on care, schedule visits, navigate their benefits, and more.
Fundamental Components:
Enhance existing member experiences by adding RBM to all ongoing SMS campaigns to Aetna members
Manage trafficking of RBM campaigns within the Aetna ecosystem – legal & compliance, Medicare review functions, business intake processes, field communications, and other submissions
Conduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed
Execute Quality Assurance / User Acceptance Testing for each campaign launch, in partnership with the Enhanced Messaging Experience team
Support general project management and co-develop key artifacts and processes internally to ensure the workstream is a “well-oiled machine”
Synthesize learnings from our “test & learn” marketing experiments on a regular basis, to establish best practices that shape future messaging deployments
Manage messaging workstream finances and other reporting/dashboards
Coordinate reviews and help build relationships with Apple, Google, Infobip and the major telecom carriers
Document best practices and process to support Enhanced Messaging adoption across the department
Provide support for trainings and/or informational sessions to upskill the department on RBM and ABM campaign execution
REQUIRED QUALIFICATIONS
2+ years in a marketing operations role in a large corporation (ideally working with some combination of email and SMS)
May be appropriate with 2+ years of general “project management” experience (with desire to stretch into a marketing environment), OR 2+ years of general marketing strategy/operations experience, OR 1-2 years of pre-MBA consulting experience
Some professional experience with PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc)
Strong attention to detail is absolutely critical – in order to ensure “six sigma” levels of error-free campaign delivery
PREFERRED QUALIFICATIONS
Degree or coursework in marketing is preferred, but not required
Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment) is preferred, but not required
Experience for healthcare industry is preferred, but not required – but a passion for healthcare is necessary!
EDUCATION
The highest level of education desired for candidates in this position is a Bachelor’s degree or equivalent experience.
Anticipated Weekly Hours
40
Time Type
Full time
Pay Range
The typical pay range for this role is:
$43,888.00 – $102,081.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 03/16/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Title: Marketing Strategist
Company: Arrow Electronics, Inc.
Location: Lincoln, NE
