Overview
Marketing Strategy Analyst Jobs in Spring, Texas, USA at Hewlett-Packard
Marketing Strategy Analyst Description
–
Job Summary
• This role is responsible for driving the development, implementation, and monitoring of strategic marketing plans and initiatives within the Print Marketing organization. The role provides valuable analysis and advice to Print Marketing and Print Category
leadership
with
respect
to optimum marketing budget plan within constraints and provides a detailed investment plan. The role formulates highly complex statistical and marketing impact models for estimating the potential business results and defines KPIs and metrics to measure business performance.
Responsibilities
• Leads complex data and business analysis to develop marketing plans, and identifies recommendations and insights.
• Works independently to construct highly complex statistical and analytial models to forecast marketing impact, coaches others on model development.
• Establishes the metrics required to measure marketing performance, and develops the process for identifying and addressing performance gaps.
• Manages complex, time-sensitive market research projects and prepares synthesized intelligence reports with clear implications.
• Leads
cross-functional teams
across the entire span of marketing planning activities.
• Contributes to priority projects by adding creative insights and developing recommendations.
• Partners with business leaders to develop marketing plans and proactively identify new opportunities.
• Develops go-forward marketing investment plan recommendations based on potential risks and returns.
• Identifies cutting-edge analytical tools, models, and methods for making key business decisions.
• Demonstrates a high level of business acumen and technical expertise in areas such as marketing planning, operational management, and
financial analysis
.
Education
& Experience Recommended
• Four-year or Graduate Degree in Business Administration, Finance, Marketing, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in strategy, planning, operations, market research, or a related field.
Preferred Certifications
•
Project Management
Professional (PMP) Certification Knowledge & Skills
• Analytics• Business Intelligence
• Business Strategies
• Competitive Intelligence
• Customer Insights
• Dashboard• Data Analysis
• Data Visualization
• Market Intelligence
• Market Research
• Marketing• Statistics
• Thought
Leadership
Cross-Org Skills
•
Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by mana…
Title: Marketing Strategy Analyst
Company: Hewlett-Packard
Location: Spring, Texas, USA
Category: Marketing / Advertising / PR, Business
