Overview
Marvel Stadium – Digital & Social Lead Jobs in Victoria, Australia at AFL QUEENSLAND LIMITED
Title: Marvel Stadium – Digital & Social Lead
Company: AFL QUEENSLAND LIMITED
Location: Victoria, Australia
About UsAs an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.
We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
About The RoleThe Marvel Stadium Digital & Social Lead is responsible for the development and execution of the overall digital and social strategy across all Marvel Stadium digital channels to deliver on business objectives of increasing brand awareness & consideration, audience acquisition, attendance & conversion. They will oversee the planning, development and execution across the stadiums owned channels including social, website, mobile app, EDM as well as all paid media.
Please note this is a max-term position until early June 2026.
A DAY IN THE LIFE OFKey Accountabilities
Deliver overall plan for Marvel Stadium digital and social channels, incl. content across website, app, EDMs, and social media platforms
Collaborate with the Manager – Stadium & Premium marketing to develop and deliver effective digital communication strategy’s across the year related to events (Stadium, Precinct Corporate) & Products (Retail, Merchandise, F&B)
Own and execute the social media strategy for Marvel Stadium accounts, including creating content plans for the long-term (upper funnel KPIs) while also taking advantage of contextual opportunities
Manage all Marvel Stadium social media accounts and community management, including creating and publishing content, responding to patron queries and engaging with followers
Oversee the development of digital marketing campaigns across CRM, Facebook Ads, Google Ads, YouTube and other paid channels, collaborating with internal teams and external agencies
Develop and execute rolling 12m EDM calendar in Mailchimp and salesforce promoting upcoming events and activity
Update Stadium App content, push promotions, notifications, organise offers with key stakeholders and monitor performance
Work closely with Marvel Stadium, AFL teams and external partners to plan and execute promotion of events, offers and other activities on digital and social channels
Collaborate with Manager – Stadium & Premium marketing to oversee the digital content plan development liaising with external agency/freelancers, while assisting in capturing social media content at Marvel Stadium events when needed
Deliver regular reports to various Marvel Stadium and AFL teams on digital and social media performance,…
