Overview
Media Coordinator and Content Creator – Cannabis Jobs in New York, New York, USA at Ocean State Job Lot
Location: New York
Housing Works is a healing community of people living with and affected by HIV/AIDS. Our mission is to end the dual crises of homelessness and AIDS through relentlessadvocacy, the provision of lifesaving services, andentrepreneurialbusinesses that sustain our efforts.
Owned Media Coordinator and Content Creator – Cannabis
Housing Works requires employees working in our Health Services division to be fully vaccinated against COVID-19, unless approved for a legal accommodation. If you need an accommodation for any reason, including related to this job requirement, please contact Human Resources.
Overview:
The Marketing Content Creator/Social Media Coordinator is responsible for the creation, curation, and execution of marketing campaigns in support of Housing Works Cannabis Co businesses, within brand guidelines. This individual must be fluent in creating content for all major social media channels (Facebook, Instagram, Twitter, Tik Tok) and email marketing campaigns including basic photo and video editing. They must be a strong copywriter and knowledgeable and/or passionate about cannabis, social justice, and marketing/social media.
This position requires a highly motivated and organized individual withstrongcommunicationskills, copywriting skills, and the ability to manage multiple campaigns ng creative, adaptable, and attuned to customer/donor preferences and media trends are crucial to this role. This position will oversee the marketing and social media for multiple cannabis dispensaries within the HWCC scope as Housing Works Cannabis Co expands their footprint throughout NYC.
Responsibilities:
Drivecustomer engagementto maximize sales by developing, planning, and executing owned media (social media, email, blog) campaigns related to our cannabis businesses.
Work independently and with the team in identifying retail priorities and building rich storylines/content for compelling campaigns targeted to increasebrand awareness,community engagement, and revenue.
Manage the content and calendar for email and social media for the business which includes content related to new products, special events, sales, membership, and other promotions.
Photograph/film shops and promotional events for social media posts and stories (across multiple platforms).
Ensure compliance with all legal documents as applicable. Content creation to include emails, writing articles, blog posts, social media updates, as well as producing short videos, podcasts, and the coordination and vendor management of photo shoots.
Must have experience with Alpine IQ and/or other CRM platforms.
Report out campaign/efforts performance to include recommendations on the success/failure and interpretation.
Develop and manage Housing Works’ influencer program to drive sales.
Be knowledgeable about social media trends and position Housing Works Cannabis Co to actively participate in the conversation as applicable with current events, memes, hashtags, etc.
Respond to customer complaints/reviews on various websites, including Yelp, Google, etc.
Adhere to Housing Works brand guidelines with regard to content.
Participate in weekly marketing meetings and special event brainstorming meetings as applicable.
Strict adherence to deadlines as dictated by the promotional calendar and as assigned by management.
Assist with day-to-day administrative needs including invoicing and office supplies.
Minimum Qualifications:
Bachelor’s Degree …
Title: Media Coordinator and Content Creator – Cannabis
Company: Ocean State Job Lot
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
