Overview
Media Planner Jobs in Toronto, Ontario, Canada at McCann Canada
Join our
dynamic
McCann Media Team as a Media Planner and be at the forefront of crafting integrated, creative, and
impactful
media plans. This role is an opportunity to collaborate across multiple agency disciplines and work with cutting-edge research tools to analyze marketing trends, measure campaign performance, and identify new opportunities. We foster a growth-oriented environment with pathways for
professional advancement
and
hands-on experience
across all media types and the full campaign lifecycle.
Key Responsibilities
Strategic Media Planning and
Innovation
Collaborate to design breakthrough connection strategies and
innovative
media ideas across all channels, including TV, radio, digital, social, search, print, and emerging platforms.
Stay ahead of industry trends, identifying and recommending new media opportunities and technologies to enhance client campaigns.
Campaign Research and Analysis Leverage advanced research tools to analyze audience behavior, marketplace trends, and competitive activities to inform channel strategies.
Prepare data-driven media plans with clear documentation, rationale, and strategic alignment to client goals.
Media Execution and Stewardship Evaluate and negotiate media proposals, providing clear written POVs to clients and internal teams.
Develop media plans with
precision
, including issuing RFPs, negotiating terms, and managing insertion orders.
Partner with analytics teams to set up robust measurement frameworks to track campaign success.
Campaign Stewardship and
Optimization
Address billing discrepancies promptly and maintain accurate records of client expenditures.
Provide regular updates and detailed performance reports to clients and stakeholders.
What We’re Looking For:
We’re seeking candidates with a passion for media, strong analytical thinking, and an eagerness to grow in a
fast-paced environment
. Here are our ideal qualifications:
Experience and Expertise
Required:
1-3 years in media, marketing, advertising, or a related field.
Preferred: 1 year of
hands-on
planning and buying experience. Agency or in-house media team experience. Familiarity with both traditional and digital media channels.
Core Competencies Strategic Thinking:
Strong
analytical skills
with a
results-oriented
approach. Curious and eager to understand the “why” behind decisions.
Adaptability
:
Able to learn quickly, work independently, and handle evolving client needs with
resilience
.
Detail-Oriented:
Exceptional organizational skills and accuracy in execution.
Communication
:
Ability to translate client needs into high-quality media strategies and present them effectively.
The Company Mc Cann  Worldgroup Canada is committed to a
diverse workforce
as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an
inclusive
and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.
Notice:
Online Hiring Scams Please be aware that individuals not associated with McCann Canada and/or McCann Worldgroup have frau…
Title: Media Planner
Company: McCann Canada
Location: Toronto, Ontario, Canada
Category: Marketing / Advertising / PR, IT/Tech
