Overview
Media Planner Jobs in Toronto, Ontario, Canada at PHD
Working for PHD Canada
PHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands.
Our people make the difference, striving to be the most strategic and creative-led media agency in a data and tech world that delivers growth for our clients.
We are a culture of thought-leadership, creativity andinnovation.
We believe in our people and delivering great work for our clients. It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades andindustry recognition.
Purpose of the Role:
The Planning Manager is expected to support the Integrated PHD team by deliveringclient satisfactionthrough the building and execution of strategic, competitive, and creative media plans. The Planning Manager will have a strong knowledge of the client’s business and apply that knowledge to help the PHD integrated team to drive results and exceed client KPIs
You will become an active member of an enthusiastic team of cross discipline professionals. You will give your best and bring out the best in others to elevate the overall performance of the team. You will be increasingly involved in the ongoing day-to-day work with specific focus on liaising with the integrated team to create a superior plan designed to exceed the defined success metrics.
This will be achieved by leveraging proprietary tools including OMNI Studio, incorporating best practices, understanding investment strategies, incorporating analytics and being open to different ideas and perspectives.
You will be an essential and valuable member of the PHD team through positive and professional engagement of client teams, agency partners, media partners and field experts. Multiple data points and facts will enable you to develop defendable opinions, perspectives and hypotheses. You will be focused on the development of the most intuitive, progressive and business-driving plans for your clients while supporting other groups across PHD to ensure the ongoing health of the agency.
Your Responsibilities
Media Planning– Infuse every plan with thoughtful, functional, creative, data-driven executions rooted in insights. Familiarity with market research and media applications are crucial. Incorporate measurement and campaignoptimizationfor ultimate performance
Team– Engage your team with enthusiasm, knowledge, questions and ideas. Aim towards the future…. prepare to be a coach and mentor while being open to receiving valuable feedback from others. Leverage your team to grow skillsets, presentation skills, detail-orientation, technical skills,leadershipandcritical thinking
Client Management– Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account. Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their business
Cross Team Alignment– Work across multiple teams – strategy, marketing sciences, activation, business lead – and externally to understand and develop the most appropriate media concepts and buying strategies across multiple platforms
Some Specific Responsibilities:
Maintain appropriate confidentiality of client and agency information
Key contact on client business as appropriate
Responsible for overall media process (planning/buying/on-line/strat…
Title: Media Planner
Company: PHD
Location: Toronto, Ontario, Canada
Category: Marketing / Advertising / PR, Management
