Overview
Medical Marketing Manager Jobs in Toronto, Ontario, Canada at Avicanna Inc. (TSX:AVCN)
About Avicanna
Avicanna is a diversified and vertically integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant-derived cannabinoid-based products for the global consumer, medical, and pharmaceutical market segments.
We are seeking aninnovativeMedical Marketing Manager to execute and manage Canadian marketing programs aligned to an annual strategic marketing plan. The primary goals of the role are to support medical affairs and commercial business goals, lead acquisition, build awareness of Avicanna’s portfolio of brands, foster patient retention, and provide sales support. We are seeking someone who is driven, ambitious, competitive, optimistic, resilient, analytic, a self-starter, independent,entrepreneurialand solution oriented.
Reporting to EVP of Marketing
On-site, Toronto Office
Role and Responsibilities
Supporting development and execution of medical sales and marketing strategy
Analyzing medical market trends, sales and channels to support preparing forecasts
Manage digital marketing initiatives, including website content, social media, email marketing, and online advertising campaigns, to drive engagement and lead generation
Contributes to new product development plans and programs, incollaborationwith Medical Affairs team, including the successful launch to the Canadian Market
Collaborate withcross-functional teams, including sales, product development, and operations, to align marketing efforts with overall business goals and objectives
Pricing, product concepts, claims and specification, competitive product comparisons, new product introductions
Developing and managing the marketing department’s Canadian budget
Overseeing branding, advertising, and promotional campaigns. Lead the execution of marketing programs from start to finish, leveraging internal support and drivingcollaboration
Develop and manage promotional plans and materials for trade shows & events
Analyze marketing performance metrics and KPIs to track campaign effectiveness, ROI, and patient engagement, and provide insights forcontinuous improvement
Collaborationwith design and digital team to develop patient and HCP centric communications and marketing materials
Managing daily communications with suppliers for program and campaign execution
Managing external agencies such as digital or PR agencies as required
Preparing and presenting quarterly and annual reports tosenior management- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Keeping informed of marketing strategies, trends and regulations such as analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Medical marketing management including creating content, communications and gathering analytics for monthly reporting
Other duties as assigned
Minimum Qualifications
Bachelor’s degree in marketing, business administration, or similar
At least 5 years’ experience as a marketing manager
Proven track recordof developing and executing successful marketing strategies and campaigns that drive business results
Experience in medical or pharmaceutical field an asset
Knowledge of regulatory requirements and compliance considerations in healthcare marketing
Proficiency with online marketing and social media …
Title: Medical Marketing Manager
Company: Avicanna Inc. (TSX:AVCN)
Location: Toronto, Ontario, Canada
Category: Marketing / Advertising / PR, Management
