Overview
Midweight/Senior PR & Social Creative, Sport Jobs in London, England, UK at Tbwa Chiat/Day Inc
Midweight / Senior PR & Social Creative, Sport
London, England, United Kingdom
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at.
WHAT MAKES US BURSON
The Burson Sport team works with the biggest brands, federations and sponsors in the world of sport. Working with clients including adidas, Gillette and The IOC, the team uses itsdiverseexpertise and experiences to create work that delivers fame and drives conversation. The team is united in its belief that sport has the power to create change and positively impact culture;
and it is this core belief that runs through the portfolio of work delivered for clients.
This role will report into a Senior Associate Creative Director within the Sport team, as part of a wider team of specialists.
YOUR ROLE AS A BURSON PERSON
Ability to generate ideas that deliver true cut-through with relevant target audiences, whether that be via earned, owned, paid or shared channels; global or UK. We’re looking for ideas that drive conversation and headlines, not just likes or industry pats-on-the-back.
A demonstrable track record of industry-leading ideas concepted, produced and delivered by yourself and the team around you – with results that match the creative flair.
Ability to draw on a wide range ofmoderncreative references and ideas, those that have shaped contemporary Gen Z culture and social media behaviour.
Strong articulator of ideas, using a combination ofvisual storytellingdevices andcommunication skillsto passionately explain concepts.
Ability to work with, and to unearth yourself, audience insights that form the backbone of your creative thinking.
A detailed understanding of how creative ideas match up to client objectives and business challenges, ensuring that our output remains relevant to their needs.
Experience with crafting ideas comprising of different formats, from solely text-based ideas through to multi-channel creative and everything in between.
Extensive experience with reactive and trend-based ideas, as well as influencer content.
Experience crafting creative treatments for varying forms of content.
Experience producing content and managing process with designers, videographers, crews – and the ability to provide creative direction and feedback throughout the process.
YOU’LL BRING ALONG WITH YOU
CONTENT + PUBLISHING
Comprehensive understanding of themodernmedia landscape, from how publishers and media behave through to audience platform behaviour – and how to leverage this to create cutting-edge work.
Extensive knowledge of how current social platforms operate, including content best practice, aspect ratios, formats and features.
Understanding of how paid, owned, earned and shared channels intertwine and the ecosystem between them – and it’s ability to create impact and scale.
CLIENT + TEAM
Be seen as a passionate, creative innovator by clients and internal teams alike, constantly being the source for creative and content inspiration.
Demonstrate a strong knowledge of sport and the sporting landscape including how brands can engage consumers through other passion …
Title: Midweight/Senior PR & Social Creative, Sport
Company: Tbwa Chiat/Day Inc
Location: London, England, UK
Category: Creative Arts/Media, Marketing / Advertising / PR
