Overview
MINI Marketing Executive | Events Jobs in Singapore, Singapore at Eurokars Habitat Pte Ltd
Position: MINI Marketing Executive | Events Experience Preferred
Main Objective To play a key role in the marketing aspects for the MINI brand in Singapore and increasing brand and product awareness through developing strategies that match customer/prospect requirements to ensure increased existing
customer loyalty
and attract conquest customers.
Job Duties
Supporting role in establishing the marketing strategy for the dealership
Assist in developing a consistent marketing strategy and planning based on agreed target audience with Dealer Principal and Marketing Manager.
Ensure agreed action plans are implemented accordingly to achieve short and long-term marketing objectives for the dealership.
Observes the market and assists in planning, developing, and executing marketing activities and campaigns.
Coordinates marketing initiatives and events on an annual or ad hoc basis.
Coordinates potential marketing opportunities across dealership departments.
Ensures marketing communications are in line with MINI CI and approved by the Brand Principal.
Coordinates with BMW and MINI brand departments on brand and product events.
Analyzes competitors’ activities and campaigns.
Steers and controls operational management, manage inventory.
Monitors ongoing marketing spend/invoicing against allocated budget.
Assists in providing post-campaign/event reports to Brand Principal and Management.
Manages and updates all dealership marketing collaterals.
Responsible for stock inventory of marketing merchandise.
Acts as a contact person for internal and external partners.
Coordinates all marketing matters with all internal and external stakeholders including coordination with agencies and vendors for development, production, and post-campaign/event compilation of CRM-related collaterals, web pages, and other related materials.
Coordinates Public Relations initiatives and activities.
Assists in press-related topics and activities, including coordination of media test drives and news clippings’ consolidation.
Qualifications Degree or equivalent in Marketing, Business, or any related field.
Possess a valid Class 3/3A driving license.
Passion for the MINI brand.
Professional Experience At least 1-2 years of working experience in a related field.
Experience in events planning.
Excellent
communication
and presentation skills.
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Title: MINI Marketing Executive | Events
Company: Eurokars Habitat Pte Ltd
Location: Singapore, Singapore
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Communications, Marketing Strategy, Branding Specialist / Ambassador)
