Overview
NA Marketing Manager – Royal Canin Jobs in New York, NY at Mars
About Roam
At Roam, we’re on a mission to make homeownership truly affordable again.
We started Roam because we saw something deeply unfair happening: homeownership, the foundation of financial security and building a brighter future, was becoming impossible for millions of hardworking people. With rising interest rates shutting people out, home ownership is a distant dream rather than an achievable reality for many.
We’re helping people reclaim their dream of owning a home by taking advantage of assumable mortgages. These are low-interest loans that sellers can pass directly to buyers, saving them up to 50% on their monthly payments compared to today’s traditional mortgages. Our platform makes it easy for buyers to find homes with assumable mortgages, and we guide them every step of the way.
Joining Roam means working on something truly impactful: helping people afford their dream homes, build lasting wealth, and create brighter futures for themselves and their families.
About the role
We are looking for an experienced Content & Social Media Lead to manage the content planning, creation, story ideation and communication for Roam’s organic social channels (Meta, TikTok, LinkedIn, YouTube, X and Reddit). This role requires creativity, strategic thinking, and a strong grasp of social media trends.
You’ll collaborate with internal teams and content creators to develop and execute engaging content that drives brand awareness and trust. Success in this role will require a keen eye for compelling and innovative content, design, passion for storytelling, and a data-driven approach to experimentation and growth. Skills in shooting and editing video are a major plus.
This role is based in NYC and reports to Roam’s Head of Marketing.
What you’ll do
Strategize: Develop and execute the vision for Roam’s organic social media program, leveraging data and insights to engage and grow our audience.
Create & Manage Content: Oversee the production of 50+ pieces of content monthly, ensuring a consistent brand voice and engaging storytelling.
Synthesize & Write: Guide creators and partners through succinct creative briefs, and communicate complex topics in clear language tailored for different audiences.
Collaborate: Work cross-functionally with marketing, sales, product, design, and agency partners to align content with company goals.
Monitor: Monitor macroeconomic, real estate and mortgage category trends, and leverage insights to lead new conversations.
Optimize: Track social media performance, analyze trends, and adjust strategy to maximize engagement, iterating swiftly to reach audiences effectively.
Community Engagement: Act as the brand’s voice on social platforms, fostering relationships with audiences and influencers, and escalate commentary as needed.
Experiment & Innovate: Stay on top of industry trends and test new formats, platforms, and approaches to drive growth.
About you
We value bold, self-directed people who carry themselves with urgency. Our team has a bias for action, a need for speed, and a soft spot for those who sweat the details. We think if you have the following skills, experience, and attributes, you’d be successful at Roam in this role:
5+ years of experience in social media management, content marketing, or a related role.
Proven track record of growing brand awareness and engagement through organic social strategies.
Strong writing and storytelling skills, with experience crafting engaging social content.
Familiarity with performance analytics and the ability to leverage data for content optimization.
Ability to manage multiple projects and collaborate across teams.
Experience in real estate, fintech, or a startup environment is a plus.
About us
We are an early-stage startup, and our compensation is commensurate with our stage, size, and level of investment. In accordance with New York City law, the base salary range for this role, if filled within New York City, is $100,000-120,000. The salary range could be lower or higher than this if the role is hired in another location. We also believe that your personal needs and preferences should be taken into consideration so we allow some choice between equity and cash.
The heart of our mission is addressing inequity in housing affordability. We’re here to change the status quo through the company we build and the products we launch. We celebrate a diversity of perspectives and backgrounds on our team in order to reflect the customers we serve. We are an opportunity employer.
#New York City
Title: NA Marketing Manager – Royal Canin
Company: Mars
Location: New York, NY
