Overview
Office of Communications & Marketing – Chief Marketing Officer Jobs in Buffalo, NY at D’Youville University
We are seeking a dynamic and experienced Creative Digital Marketing Manager to join our marketing team. The ideal candidate will be responsible for creating engaging and compelling digital content across various platforms to promote our brand and products. This role will involve social media management, content development, and maintaining brand consistency across all digital channels.
Responsibilities:
Develop and execute digital content strategies to increase brand awareness, engagement, and lead generation.
Create and manage content for the company website, including blog posts, product pages, landing pages, and multimedia content.
Design, schedule, and publish content across social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to drive traffic and engagement.
Collaborate with internal teams (marketing, design, product development) to ensure content aligns with brand guidelines, messaging, and objectives.
Monitor and analyze digital performance metrics (e.g., website traffic, social media analytics, engagement rates) to optimize content strategy and identify areas for improvement.
Stay updated on industry trends, best practices, and emerging technologies to maintain a competitive edge in digital marketing.
Lead the ideation, creation, and execution of digital and social content across various platforms
Cultivate and nurture our B2B social media presence, fostering meaningful connections with key stakeholders and industry influencers.
Requirements:
Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
5-7 years of experience in digital content creation, and social media marketing, preferably in a manufacturing, medical device, or industrial environment.
Proficiency in content management systems social media management tools (e.g., Hootsuite, Buffer), and analytics platforms (e.g., Google Analytics, Facebook Insights).
Strong editing skills with attention to detail and ability to tailor content for different audiences and channels.
Creative mindset with a passion for storytelling and visually being able to design the look and feel to
Excellent organizational and multitasking abilities, with the capacity to manage multiple projects and deadlines simultaneously.
Strong analytical skills and data-driven mindset, with the ability to interpret metrics and translate insights into actionable strategies.
Job Type: Full-time
Pay: From $75,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Experience:
B2B sales: 4 years (Preferred)
professional content creation: 5 years (Required)
Digital marketing: 5 years (Required)
Ability to Commute:
Long Valley, NJ 07853 (Required)
Ability to Relocate:
Long Valley, NJ 07853: Relocate before starting work (Required)
Work Location: In person
Title: Office of Communications & Marketing – Chief Marketing Officer
Company: D’Youville University
Location: Buffalo, NY
