Overview
Online Campaign Manager Jobs in Noida, Uttar Pradesh, India at GEDU Services
Paid Social Manager
Noida Sec 64
Work From Office
5 days working
About the role:
We are seeking a talented Paid Social Manager to join our growing marketing team. In this role, you will be responsible for strategizing, executing, and optimizing social media advertising campaigns across various platforms to drive customer acquisition,
brand awareness
, and engagement.
Experience:
– 8-15 years of experience in paid social media advertising, with a
proven track record
of success in managing paid social campaigns on platforms like Facebook, Instagram, Linked In, Tik Tok, and others.
– Strong experience with ad management platforms (Facebook Ads Manager, Linked In Campaign Manager, etc.) and social media analytics tools.
–
Experience with
audience targeting, retargeting, and
optimization
to drive conversions.
–
Experience with
handling international clients.
Skills & Knowledge:
– In-depth understanding of paid social media advertising strategies and best practices.
– Strong
analytical skills
with the ability to interpret data, identify trends, and make
data-driven decisions
.
– Excellent copywriting and creative skills for crafting engaging ads that resonate with
diverse
audiences.
– Solid understanding of social media platform algorithms, metrics, and KPIs.
– Strong
project management
and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.
– Familiarity with CRM tools, marketing automation, and other digital marketing technologies is a plus.
Key Responsibilities:
1.Paid Social Strategy & Campaign Execution:
– Develop and implement paid social media strategies across platforms like Facebook, Instagram, Linked In, Twitter, Tik Tok, Pinterest, etc.
– Align social media advertising efforts with overall business and marketing goals, focusing on driving results and meeting KPIs.
– Create compelling ad campaigns that resonate with target audiences and align with the brand voice and objectives.
2.Campaign Management &
Optimization
:
– Oversee the execution of paid social campaigns, including
budget management
, audience targeting, ad creation, and performance tracking.
– Continuously optimize campaigns to maximize performance, including A/B testing, adjusting bids, and refining targeting strategies.
– Ensure ad creatives and copy are optimized to improve CTR, engagement, and conversion rates.
3.Performance Monitoring & Reporting:
– Use analytics tools (e.g., Facebook Ads Manager, Google Analytics) to monitor, analyse, and report on campaign performance.
– Provide actionable insights and data-driven recommendations to improve campaign effectiveness and ROI.
– Prepare regular reports on key metrics such as CPC, CPM, ROAS, CPA, and CTR, sharing results with the wider marketing team and
senior management
.
4.Audience & Targeting Strategy:
– Identify, build, and refine target audiences based on campaign goals and customer insights.
– Leverage audience segmentation and retargeting strategies to maximize campaign efficiency and drive conversions.
– Analyse customer behavior and trends to enhance future campaign strategies…
Title: Online Campaign Manager
Company: GEDU Services
Location: Noida, Uttar Pradesh, India
Category: Marketing / Advertising / PR, IT/Tech
