Overview
Paid Media Buyer- Work From Home Jobs in Irvine, CA at TorkLaw
Title: Paid Media Buyer- Work From Home
Company: TorkLaw
Location: Irvine, CA
ALL APPLICANTS AND APPLICATIONS WILL REMAIN CONFIDENTIAL – APPLY WITH CONFIDENCETorkLaw, a leading personal injury law firm, is seeking a highly motivated and skilled Paid Media Buyer to join our team. This position offers the flexibility to work from home while playing a key role in developing and executing our marketing strategies.
Under the direction of the Chief Growth Officer, you will be responsible for planning, executing, and optimizing paid media campaigns across various platforms to drive traffic, engagement, and conversions. The role requires strong analytical skills, creativity, and a deep understanding of digital marketing trends.
Key Responsibilities:
Develop and implement performance marketing strategies across platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, TikTok, and others
Manage, monitor, and optimize paid ad campaigns to achieve KPIs, including ROI, ROAS, CPL, and CAC
Conduct A/B testing to improve ad creatives, copy, landing pages, and targeting
Analyze and report on campaign performance using tools like Google Analytics, SEMrush, or similar platforms
Collaborate with creative, content, and product teams to align marketing efforts with overall business goals
Stay up to date with industry trends, algorithm updates, and emerging platforms to maintain a competitive edge
Utilize retargeting and remarketing strategies to maximize customer lifetime value
About TorkLaw
TorkLaw is a leading personal injury law firm dedicated to providing exceptional legal representation to individuals who have suffered injuries due to the negligence of others. Our team is composed of experienced and compassionate professionals who are committed to fighting for the rights and best interests of our clients.
When you join TorkLaw, you will be joining a supportive and dynamic team that values growth, collaboration, and excellence. We offer a flexible work environment that allows you to work from home while making a meaningful impact.
As a values-based firm, we believe in:
Client Advocacy – We prioritize the needs and best interests of our clients above all else
Continuous Improvement – We are committed to learning, growing, and evolving as individuals and as a team
Teamwork – We collaborate, support, and empower each other to achieve common goals
Integrity – We conduct ourselves with transparency, honesty, and professionalism
Excellence – We strive for excellence in everything we do, from client representation to marketing campaigns
Requirements
Requirements:
Bachelor’s degree in marketing, advertising, or a related field. Preferred but not required
5+ years of experience in paid media buying or digital marketing
Certifications in Google Ads and/or Facebook Blueprint a plus
Proven experience as a Paid Media Buyer, preferably in a law firm or professional services setting
Strong knowledge and experience with platforms such as Google Ads, Facebook Ads, and other display networks
Excellent analytical skills and ability to interpret data to drive campaign optimizations
Experience with A/B testing and conversion rate optimization
Familiarity with tools such as Google Analytics and Google Tag Manager
Strong communication skills and ability to work independently in a remote work environment
Benefits
In addition to a competitive salary, this position will receive the following benefits:
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