Overview
Paid Media Consultant Jobs in Washington, District of Columbia, USA at McKinley Marketing Partners
We are seeking a talented and
results-driven
Paid Media Campaign Manager to
join our team
for a 3-month contract. In this role, you will be responsible for developing, executing, and optimizing paid media campaigns across various digital platforms to drive
brand awareness
and achieve business objectives.
Key Responsibilities:
• Design and implement effective paid media strategies that align with marketing goals.
• Manage and optimize campaigns across platforms such as Google Ads, Facebook Ads, Linked In, and other relevant channels.
• Conduct thorough keyword research and audience targeting to ensure maximum reach and engagement.
• Analyze campaign performance metrics and provide actionable insights to improve ROI.
• Collaborate with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
• Stay
up-to-date
with industry trends and best practices in paid media and digital marketing.
• Prepare regular reports and presentations to communicate campaign results and recommendations to stakeholders.
Qualifications:
• Proven experience managing paid media campaigns, preferably in a freelance or agency environment.
• Strong
analytical skills
with the ability to interpret data and make
data-driven decisions
.
• Proficiency in using analytics tools and platforms such as Google Analytics, Google Ads, and social media advertising tools.
• Excellent
communication
and
collaboration
skills.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of A/B testing and conversion rate
optimization
techniques is a plus.
Seniority Level: Associate
Employment Type:
Contract
Job Function:
Marketing and Advertising
Industries:
Marketing Services and Advertising Services
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Title: Paid Media Consultant
Company: McKinley Marketing Partners
Location: Washington, District of Columbia, USA
Category: IT/Tech (Digital Marketing, Social Media Marketing), Marketing / Advertising / PR (Digital Marketing, Social Media Marketing)
