Overview
Paid Media Executive Jobs in Bangalore, Karnataka, India at IFB Industries Ltd
Functional Area
s of Responsibility:
• Manage all digital media accounts – Google, Facebook and others
• Manage internal media team
• Accountable for sales through digital platforms
• Responsible for driving traffic to the website, app, social media and other digital assets.
• Keep
up-to-date
with industry trends and be a subject matter expert on digital media and performance marketing
• Work with management team to develop strategies for digital buys
• Digital media activations:
Work with team members to set campaign objectives and strategies, oversee plan negotiations with vendors, manage development, setup/implementation, trafficking,
optimization
/execution and stewardship of media plans, ensure plans are executed in line with industry best practices
• Monitor and optimize strategies
• Proficient in Campaign Management and spending large monthly budgets while hitting pre-determined targets in CPA, ROI, A/S and micro-conversion
optimization
• Familiarity with multi-touch attribution, algorithmic models and marketing analytics.
• Develop a strong understanding of customers, buying behaviors, segmentation and profiling.
• Identify new sources of customer acquisition and profit via new partners new strategies and emerging channels.
• Develop strategies for meeting new user, CPA, and geo-targeted goals
• Identify opportunities for new tactics/ improved ROI/ forecast investment and returns
• Troubleshoot and QA campaigns pre-launch and once live
• Track, analyze, and provide regular reporting/updates on KPIs.
Title: Paid Media Executive
Company: IFB Industries Ltd
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR (Digital Marketing, Marketing Strategy)
