Overview
Paid Media Lead Jobs in London, England, UK at 3Search
Performance Marketing Lead
Personal Care – Sustainable Retail
£65,000-£75,000 + Shares
Hybrid – 2 Days a week in the East London Office
I am working with a sustainable retail start-up on a mission to banish single-use plastic from our daily rituals. Since launching the brand has received 300% MoM growth, been named the UK’s Best Eco-brands and saved 10,000 years of personal care plastics ending up in landfill.
Due to growth, they are hiring a Paid Media Lead who will work with the Head of Growth, defining and implementing their paid media strategy,
Responsibilities:
Lead the development, execution and reporting of best in class paid media campaigns across;
Google (You Tube & Search), Meta, Tik Tok & Affiliate. With a focus on sustainable customer acquisition growth.
Build and lead a high performing paid media team spanning Meta, Google, & Tik Tok
Working with the inhouse team on amplifying influencers through; UGC content, branded content ads, account whitelisting & spark ads.
Leading the process for developing paid media creative, working with the internal marketing team to ideate, prioritise and brief creatives to relevant parties.
Drive recommendations for the strategic direction and tactical execution of paid media, including; bidding methodology, ad copy & landing page testing, audience strategy & extensive creative testing.
Develop and own the experimentation framework for all paid media activity. Develop experiment ideas with the team and prioritise based on impact and feasibility.
Champion a data driven and experimental growth culture. Using data to find optimisation opportunities and improve the efficiency of our campaigns.
Work with the growth and wider Marketing team on cross channel initiatives including new product launches and retention strategy.
Develop your paid media knowledge further to ensure you’re at the forefront of the industry and always aware of the latest tactics and strategies to experiment with.
Candidate experience:
Experience working hands on across Paid Social (Meta & Tik Tok) & at least 1 year in Paid Search (Google & Bing) preferably on a DTC brand(s).
The thought of owning an idea from conception to execution fills you with excitement.
Data is your friend – you find it easy to use insights to back-up your instincts.
You’ll be comfortable working as a one-man-band or playing your part in a team.
You’re not looking to leave behind the executional elements of performance marketing just yet, getting stuck into platform optimisation is still important to you.
Nothing gets by you – you have a no stone left unturned approach to every detail.
You’re a professional plate juggler (though perhaps not literally!) – having multiple projects on-the-go is the kind of thing that gets you out of bed in the morning.
You’re hungry to innovate – testing new methods and processes for Paid Media management.
If you are interested in applying for this, please email  or apply using the link below.
Title: Paid Media Lead
Company: 3Search
Location: London, England, UK
Category: Marketing / Advertising / PR
