Overview
Paid Media Operations Specialist Jobs in Virginia Beach, Virginia, USA at Aquent
We are seeking a hands-on Digital Ad Operations Associate to join our Digital Marketing team. This role is responsible for the day-to-day execution of paid digital advertising campaigns targeting high school students across multiple social media platforms. The ideal candidate has direct platform experience launching and optimizing ad campaigns, with strong attention to detail and technical aptitude.
Key Responsibilities
Campaign Execution:
Hands-on implementation of digital advertising campaigns across Meta, Tik Tok, You Tube, and Snapchat platforms
Audience Targeting:
Configure targeting parameters based on approved media plans to reach high school student audiences
Ad Setup & Tracking:
Launch ads in platforms, implement tracking links, and ensure proper campaign setup according to specifications
Performance Reporting:
Pull campaign metrics including impressions, clicks, CTR, and other KPIs; synthesize data from multiple sources
Data Analysis:
Match platform data with Adobe Analytics data to provide comprehensive performance insights
Budget Management:
Process requisitions and POs in Workday, manage budget codes, and support end-of-month billing
Content Optimization:
Occasionally revise ad content to improve click-through rates and campaign performance
Vendor Coordination:
Liaise with platform representatives and manage reporting from external vendors
Qualifications
Required:
2+ years of hands-on experience setting up and launching paid social media campaigns
Direct experience with Meta, Tik Tok, You Tube, and/or Snapchat advertising platforms
Demonstrated ability to implement audience targeting, place ads, and set up tracking
Experience with digital analytics and campaign reporting
Strong attention to detail and ability to manage multiple campaigns simultaneously
Proficiency with Excel and data analysis
Preferred:
Experience with Adobe Analytics (Google Analytics experience is acceptable)
Familiarity with Workday or similar financial/procurement systems
Understanding of educational marketing or youth-focused advertising
Basic copywriting skills for ad content optimization
About Our Team
You’ll join a small but dynamic team that functions like an in-house agency within our organization. We handle all aspects of paid digital marketing from strategy to execution to reporting. This role reports to the Senior Director of Digital Marketing and works closely with internal stakeholders to deliver high-performing campaigns that reach our target audiences.
Why This Role Matters
Your work will directly impact our ability to reach high school students with important information about educational opportunities and resources. As the primary executor of our paid social campaigns, you’ll play a crucial role in helping students access the information they need for academic success.
The target hiring compensation range for this role is $37.80 to $42.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
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Title: Paid Media Operations Specialist
Company: Aquent
Location: Virginia Beach, Virginia, USA
Category: Marketing / Advertising / PR (Digital Marketing, Social Media Marketing, Marketing Communications)
