Overview
Paid Search Marketing Manager/REMOTE Jobs in Milwaukee, Wisconsin, USA at Danaher Corporation
Position: Â Paid Search Marketing Manager (REMOTE – USA)
Leica Biosystems mission of Advancing Cancer Diagnostics, Improving Lives is at the heart of our corporate culture. Were a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. Our associates know that every moment matters when it comes to cancer diagnostics. When you come to work, youre helping develop solutions that enable accurate diagnoses to turn anxiety into answers.
Join ourdiverse, global team of talented people, and be inspired to grow every day.
Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies ether, were working at the pace of change to improve patient lives with diagnostic tools that address the worlds biggest health challenges.
The Digital Marketing Manager for Leica Biosystems is responsible for overseeing our paid search campaigns across multiple countries that Leica Biosystems operates in. This role will be accountable for generating leads, sales funnel and revenue from paid search campaigns. You will also identify and evaluate emerging platforms and generative AI technologies to improve PPC channel performance.
This position is part of the Digital Marketing & eCommerce team located in and will be a remote role based in the US. At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives.
You will be a part of the Digital Marketing team and report to the Sr. Director of Digital Marketing & eCommerce, responsible for developing and implementing comprehensive digital marketing strategies focused on Paid Search campaigns, lead generation and conversionoptimization. If you thrive in afast-pacedrole and want to work in a world-class digital marketing organization read on.
In this role, you will have the opportunity to:
+ Develop and implementinnovativepaid search strategies focused on lead generation and conversionoptimization. This includes building landing pages, running A/B tests, and optimizing pay-per-click (PPC) advertising campaigns across various platforms (Google Ads, Bing Ads, etc.) to drive targeted traffic.
+ Engage in thehands-onmanagement of paid search campaigns.
+ Manage A/B testing andoptimizationto ensure optimal allocation and ROI maximization.
+ Collaborate with internal teams and manage relationships with key stakeholders and providing updates.
The essential requirements of the job include:
+ Minimum of 5 years experience in managing PPC campaigns for B2B companies specifically for lead generation.
+ Demonstrated ability in workinghands-onin PPC account optimizations in B2B settings.
+ Experience building & A/B testing landing pages and integration with CRMs such as Salesforce.
+ Bachelor’s degree in marketing, business, or a related field. Additional certifications in digital marketing are a plus.
It would be a plus if you also possess previous experience in:
+ Experience in analyzing digital traffic, user behavior, and conversion data using web analytics tools.
+Effective Communication, negotiation, and stakeholder management skills.
+ Familiarity with key digital marketing areas:
Email marketing, SEO, SEM, marketing automation, CRO & A/B testing
At Leica Biosystems we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible,remote…
Title: Paid Search Marketing Manager/REMOTE
Company: Danaher Corporation
Location: Milwaukee, Wisconsin, USA
Category: Marketing / Advertising / PR, IT/Tech
