Overview
Paid Social Specialist Jobs in Winter Haven, Florida, USA at mcfa
Paid Social Specialist
Bloom Ads is looking for a top-notch candidate tojoin our team. This is your opportunity tomake a differenceas part of afast-pacedagency environment. We are an award-winning integrated marketing agency focusing on 360-degree media campaigns. The company is committed toinnovationand growth through excellence in client service, combined with a willingness to explore new tools and opportunities to help clients achieve results.
The Paid Social Specialist is responsible for the successful execution of paid social campaigns from beginning to end. They will be intimately involved in planning, creating, and publishing ads (on all relevant platforms) for all assigned accounts. They will be responsible for optimizing assigned campaigns in real-time and provide accurate reporting at the end of all campaigns with detailed insights. They will work collaboratively with the Creative team to help direct effective ad design and copy.
Responsibilities
include but are not limited to:
Own paid social campaigns end-to-end across all assigned accounts,inclusiveof creative processes, targeting and segmentation, campaign planning & set-up, execution,optimizationand reporting.
QA spec sheets to ensure accuracy.
Confirm that the team has received all relevant creative assets from the client/creative team when expected.
Monitor the accuracy of creative assets, ensuring that the team has followed all the requirements and high-quality standards.
Identify opportunities to improve or scale performance, continuously optimizing campaigns to meet and exceed short-term and long-term goals.
Monitor campaign performance and report relevant data/KPIs to the Supervisor.
Monitor budget pacing across campaigns and lead budget reallocations.
Work with influencers/UGC creators to deliver creative organic & paid social campaigns.
Work with internal and external partners to develop social marketing programs.
Contribute to the development of processes and procedures.
Stay updated with all of the latest innovations within our industry and communicate them to the rest of the team.
Monitor trends in social media tools, culture and applications and apply that knowledge to increasing engagement and best practices on our social media channels.
Requirements
Deep knowledge of & proficiency in social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, Tik Tok, Pinterest, & You Tube).
Hands-on experienceworking in social media, content and editorial planning with a deep understanding of the social ecosystem and how brands should participate in an authentic way.
Experience in setting up, optimizing, and scaling paid social campaigns. Understanding of both brand and acquisition strategies and experience running awareness and direct response campaigns.
High creative bar andattention to detail.
Track record of driving adoption of ideas, concepts, and pioneering approaches.
Strongcommunication,collaboration, and planning skills withattention to detail.
Excellent quantitative and data analysis skills, with a test & learn mentality.
Experience working with content creators/influencers is a plus.
Intermediate-level graphics design abilities are a plus!
Experience using a content management system preferred.
Experience working on multiple projects in afast-pacedteam environment.
Excellent interpersonal,communication, andproblem-solving skills.
Compensation Range:$47,500 to $60,000 annually (Depending on Experience)
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Title: Paid Social Specialist
Company: mcfa
Location: Winter Haven, Florida, USA
Category: Marketing / Advertising / PR, IT/Tech
