Overview
PARKS EVENT/MARKETING COORDINATOR Jobs in Jacksonville, AR at City Of Jacksonville, AR
Position Title: Search Advertising Specialist
Compensation: $35 per hour
Employment Type: Full-time
Position Overview:
We are looking for a skilled Search Advertising Specialist to join our team! In this role, you will be responsible for the creation, management, and optimization of paid search campaigns, with a strong emphasis on Google Ads, aimed at driving high-quality traffic, increasing conversions, and maximizing ROI. You will work closely with the marketing team to develop and implement effective paid search strategies that align with our business goals and deliver impactful results.
Key Responsibilities:
Design, launch, and manage paid search campaigns on Google Ads, including search, display, and video formats.
Conduct in-depth keyword research and competitor analysis to identify opportunities and refine targeting strategies.
Craft engaging ad copy and enhance landing pages to improve conversion rates.
Regularly monitor campaign performance and adjust bids, budgets, and targeting to optimize results.
Perform A/B testing to optimize ad creatives, targeting strategies, and keyword selection.
Analyze campaign performance data and provide actionable insights and recommendations for continued improvement.
Stay informed about the latest trends, tools, and best practices in search advertising and online marketing.
Requirements:
Proven experience in managing paid search campaigns, particularly within Google Ads, with a focus on SEM and PPC strategies.
Google Ads certification (Google Qualified Advertiser is a plus).
Expertise in Google Analytics and other Google Ads management tools.
Strong understanding of keyword research, bidding strategies, and campaign optimization techniques.
Excellent analytical skills to interpret campaign data and make data-driven improvements.
Strong communication and collaboration skills to work effectively within a team.
Preferred Qualifications:
Experience with Google Shopping, Google Display Network, and YouTube Ads.
Familiarity with other digital marketing channels, such as social media and email marketing.
Knowledge of conversion tracking and data analysis tools.
Benefits:
Competitive pay at $35 per hour.
Full-time, remote position with flexible working hours.
Dynamic, fast-paced work environment with a supportive, collaborative team.
Opportunities for professional development and career growth.
If you have a passion for search advertising and a proven track record of driving successful campaigns, we would love to hear from you! Apply now to help us elevate our digital marketing initiatives.
Title: PARKS EVENT/MARKETING COORDINATOR
Company: City Of Jacksonville, AR
Location: Jacksonville, AR
